Thursday, September 18, 2008

How does Inktomi rank web pages?

How does Inktomi rank web pages?

Inktomi search results are ranked based on a combination of how well the page contents

match the search query and on how "important" the page is, based on its appearance as a

reference in other web pages.

The quality of match to the query terms is not just a simple text string match, but a text

analysis that examines the relationships and context of the words in the document. The

query match considers the full text content of the page and the content of the pages that

link to it when determining how well the page matches a query.

Here are a few tips that can make sure your page can be found by a focused search on the


Think carefully about key terms that your users will search on, and use those

terms to construct your page.

Documents are ranked higher if the matching search terms are in the title. Users

are also more likely to click a link if the title matches what they're looking for.

Choose terms for the title that match the concept of your document.

Use a "description" meta-tag and write your description carefully. After a title,

users click on a link because the description draws them in. Placing high in search

results does little good if the document title and description do not attract interest.

Use a "keyword" meta-tag to list key words for the document. Use a distinct list

of keywords for each page on your site instead of using one broad set of keywords

on every page. (Keywords do not have much effect on ranking, but they do have

an effect.)

Keep relevant text and links in HTML. Placing them in graphics or image maps

means search engines can't search for the text and the crawler can't follow links to

your site's other pages. An HTML site map, with a link from your welcome page,

can help make sure all your pages are crawled.

Use ALT text for graphics. It's good page design to accommodate text browsers

or visually impaired visitors, and it helps improve the text content of your page

for search purposes.

Correspond with webmasters and other content providers and build rich linkages

between related pages. Note: "Link farms" create links between unrelated pages

for no reason except to increase page link counts. Using link farms violates

Inktomi content guidelines, and will not improve your page ranking.