Does separating Domain Name Keywords with hyphens affect rankings?
Domain Names play a huge role in search engine optimization for obtaining high search
engine ranking. Type in any keyword into Google for example, and the chances are high
that you will find that more than 80% of the first 10 sites contain that particular keyword
in their domain names. Thus, domain name is one area that can be fully utilized
(obviously taking into consideration that you are optimizing a brand new site from
scratch and not an existing one).
It is also a good idea to include hyphens (-) between each of the keywords within your
domain name. This tells a search engine spider that each word is a separate word, not
one continuous word. The search engines which use keywords in the domain name as a
part of their ranking formula will not be able to recognize keywords unless they are
separated by a hyphen (or a slash or underscore for sub-directories). Search Engines
prefer the use of hyphens in domain names because they can produce more accurate
search results by being able to recognize specified key words in your URL.
Keep in mind that a domain with words separated by hyphens will be harder for users to
remember (and may also decrease the value of the domain). However, if keywords are
used with hyphens the keywords may be interpreted as such by search engines thereby
helping rank a site higher. If at all possible, try to register both forms of the name for
example, websitemarketing.com and web-site-marketing.com.
Domain Names play a huge role in search engine optimization for obtaining high search
engine ranking. Type in any keyword into Google for example, and the chances are high
that you will find that more than 80% of the first 10 sites contain that particular keyword
in their domain names. Thus, domain name is one area that can be fully utilized
(obviously taking into consideration that you are optimizing a brand new site from
scratch and not an existing one).
It is also a good idea to include hyphens (-) between each of the keywords within your
domain name. This tells a search engine spider that each word is a separate word, not
one continuous word. The search engines which use keywords in the domain name as a
part of their ranking formula will not be able to recognize keywords unless they are
separated by a hyphen (or a slash or underscore for sub-directories). Search Engines
prefer the use of hyphens in domain names because they can produce more accurate
search results by being able to recognize specified key words in your URL.
Keep in mind that a domain with words separated by hyphens will be harder for users to
remember (and may also decrease the value of the domain). However, if keywords are
used with hyphens the keywords may be interpreted as such by search engines thereby
helping rank a site higher. If at all possible, try to register both forms of the name for
example, websitemarketing.com and web-site-marketing.com.
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