ROI Tracking Tools
There are several tracking tools that measure the traffic coming to your website and that
can identify what search engines and what keywords have brought that traffic. Moreover
tracking tools can also tell you what the visitor has done online, including page visits,
time spent, actions taken (relevant for e-commerce sites or query/contact forms) and so
on. You will have to find your survey methodologies to relate the traffic history to the
revenue results. Some of these are mentioned below:
There are several tracking tools that measure the traffic coming to your website and that
can identify what search engines and what keywords have brought that traffic. Moreover
tracking tools can also tell you what the visitor has done online, including page visits,
time spent, actions taken (relevant for e-commerce sites or query/contact forms) and so
on. You will have to find your survey methodologies to relate the traffic history to the
revenue results. Some of these are mentioned below:
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