Where and how to seek reciprocal linking
Once you have found the candidate sites that have high link popularity and link quality as
seen through link analysis, the next step is to choose those that you believe may agree to
reciprocal linking. Your competitors obviously would not, but in respect of others, you
must try. Several sites have a page where they list useful links or relevant links, as a
service to their site visitors. You can locate the email of the company or of the person
who handles link requests for such list pages.
When you make a request for reciprocal linking, approach the target site owner or
webmaster or link request handler by providing your URL and a short description and
explain how providing this link would be a valuable and useful addition for the benefit of
their audience. The description is important as often that would be what appears in their
links page. Offer them reciprocal linking from your site’s links and resources page. Better
still tell them that you have already provided a reciprocal link to their site.
Build a good links and resources page on your website. Present the links in an organized
manner so that this is useful to your site visitors too. Of course, you do not want this links
page to be amongst the first pages accessed by your visitor, as this may induce the person
to leave your site. Some webmasters try to build a standalone links page that is totally
isolated from all other pages on their site. This would perhaps provide an URL to the
reciprocal link provider, but in reality it is not a genuine link page at all. Avoid these
tactics; they will not work in the long run.
Finally, not all sites are equal and therefore not all links are equal. A link from a high
traffic industry portal is worth infinitely more that a link from a low-traffic free-for-all
site. Concentrate of giving the search engines what they really want - great content, well-
organized, well-published and linked to other relevant material. Concentrate on that and
you will be rewarded.
Once you have found the candidate sites that have high link popularity and link quality as
seen through link analysis, the next step is to choose those that you believe may agree to
reciprocal linking. Your competitors obviously would not, but in respect of others, you
must try. Several sites have a page where they list useful links or relevant links, as a
service to their site visitors. You can locate the email of the company or of the person
who handles link requests for such list pages.
When you make a request for reciprocal linking, approach the target site owner or
webmaster or link request handler by providing your URL and a short description and
explain how providing this link would be a valuable and useful addition for the benefit of
their audience. The description is important as often that would be what appears in their
links page. Offer them reciprocal linking from your site’s links and resources page. Better
still tell them that you have already provided a reciprocal link to their site.
Build a good links and resources page on your website. Present the links in an organized
manner so that this is useful to your site visitors too. Of course, you do not want this links
page to be amongst the first pages accessed by your visitor, as this may induce the person
to leave your site. Some webmasters try to build a standalone links page that is totally
isolated from all other pages on their site. This would perhaps provide an URL to the
reciprocal link provider, but in reality it is not a genuine link page at all. Avoid these
tactics; they will not work in the long run.
Finally, not all sites are equal and therefore not all links are equal. A link from a high
traffic industry portal is worth infinitely more that a link from a low-traffic free-for-all
site. Concentrate of giving the search engines what they really want - great content, well-
organized, well-published and linked to other relevant material. Concentrate on that and
you will be rewarded.
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