Saturday, September 20, 2008

Measuring Performance – Web logs analysis

Measuring Performance – Web logs analysis

The final step in your search engine optimization campaign is web log file analysis. The

value of raw web logs are often not understood, but the truth is that your web log files are

one of the most valuable resources you have as an Internet marketer.

Here are just a few examples of what your server logs can tell you:

Measure the effectiveness of banner ads and PPC search engines.

What search engine spiders have found your site?

What keywords are people using to find your site?

What search engines brings you most traffic?

How many have book-marked your site?

How well do people like your site?

How many people visit your site?

What pages are most popular?

Why do people leave your site?

Who is linking to your site?

Web log files tell you if search engine optimization and other marketing campaigns are

working. They will show you exactly in what areas you have success and where you need

to put in more work. So, if you run a site but haven't seen your servers web log files, get a

hold of them right away. They will teach you things you'd never expect about how to

make your site better, not just for you, but also for the people who matter - your


Understanding your customers

Logs are the best tool available for understanding your customers. Know how your

customers find your Web site and why they are looking for it. This info will give you an

idea about the mindset of your arriving visitors.

Log files ca tell you not only what sites your visitors originate from (whether your visitor

arrives via a Search Engine or from a "regular" site), but also what keywords they enter

(in the Search Engines) to find you. The keywords give you an idea of your prospects’

level of interest, as well as the kinds of benefits they seek.

Are you successfully drawing visitors through your site? A quick look at your log files

will tell you. Of the people arriving to your site, how many are pulled through your page

joint to the next page (or stage)? Once you know how visitors act on your site, you will

understand how to change your Web site in order to improve your Conversion Rate (CR).