Registering a keyword rich domain
Domain name registration is one of the most important things to consider when you are
designing a site for high search engine placement. Here are some dos and don’ts of
domain name registration.
Some Webmasters use shared domains or sub-domains available for free from popular
Web hosting services, or some kind of free domain name redirect service. This might be
cheap, but if you want a good search engine placement, it's not an option.
Some search engines do ban free Web hosts because search engine spammers
frequently use them for hosting duplicate sites (mirrors) and doorway pages.
Sharing domains or IP addresses with spammers can get your search engine
position penalized or your entire site banned. Note this statement from AltaVista:
"You could wind up being penalized or excluded simply because the underlying
IP address for that service is the same for all the virtual domains it includes."
Most search engines limit the number of submissions or number of listings for
each domain. This will make it very hard to get your site indexed. Other sites on
the same domain might already take all the available spots.
If you do manage to get your site indexed, the search engine will have a hard time
finding the “theme” for your site if you are sharing a domain with other sites on
many different subjects. Pages are no longer ranked one by one, all content within
the domain is considered.
Without your own domain, you will be forced to start working from scratch again
if the host goes out of business or if he decides to change your URL. Many
Webmasters have lost their search engine positions, link popularity and Web
traffic because of this.
Keywords in the domain name are crucial. It makes sense to put your primary keywords
into your domain name.
Separate multiple keywords like my-keywords-phrase.com instead of typing it all
in one word: mykeywordphrase.com. This will make it possible for the search
engines to understand your keyword phrases correctly.
Keep in mind that Yahoo and some other search engines reject domain
submissions with URL's in excess of 54 characters. You would be wise to stay
under the 55 character limit when choosing a domain name.
Directories like Yahoo, LookSmart and ODP will not look for keywords in the
text of your page, and editors will often edit keywords out of your title and
description. This leaves your internet domain name as the single most important
place to put keywords for your site.
Too many dashes in a domain name might trigger the spam filters of some search
engines.
Yet another benefit of keyword rich domain names is in reciprocal linking. If the
domain name keywords appear within the text of incoming links, you will get a
major boost in ranking, especially in Google.
Domain name registration is one of the most important things to consider when you are
designing a site for high search engine placement. Here are some dos and don’ts of
domain name registration.
Some Webmasters use shared domains or sub-domains available for free from popular
Web hosting services, or some kind of free domain name redirect service. This might be
cheap, but if you want a good search engine placement, it's not an option.
Some search engines do ban free Web hosts because search engine spammers
frequently use them for hosting duplicate sites (mirrors) and doorway pages.
Sharing domains or IP addresses with spammers can get your search engine
position penalized or your entire site banned. Note this statement from AltaVista:
"You could wind up being penalized or excluded simply because the underlying
IP address for that service is the same for all the virtual domains it includes."
Most search engines limit the number of submissions or number of listings for
each domain. This will make it very hard to get your site indexed. Other sites on
the same domain might already take all the available spots.
If you do manage to get your site indexed, the search engine will have a hard time
finding the “theme” for your site if you are sharing a domain with other sites on
many different subjects. Pages are no longer ranked one by one, all content within
the domain is considered.
Without your own domain, you will be forced to start working from scratch again
if the host goes out of business or if he decides to change your URL. Many
Webmasters have lost their search engine positions, link popularity and Web
traffic because of this.
Keywords in the domain name are crucial. It makes sense to put your primary keywords
into your domain name.
Separate multiple keywords like my-keywords-phrase.com instead of typing it all
in one word: mykeywordphrase.com. This will make it possible for the search
engines to understand your keyword phrases correctly.
Keep in mind that Yahoo and some other search engines reject domain
submissions with URL's in excess of 54 characters. You would be wise to stay
under the 55 character limit when choosing a domain name.
Directories like Yahoo, LookSmart and ODP will not look for keywords in the
text of your page, and editors will often edit keywords out of your title and
description. This leaves your internet domain name as the single most important
place to put keywords for your site.
Too many dashes in a domain name might trigger the spam filters of some search
engines.
Yet another benefit of keyword rich domain names is in reciprocal linking. If the
domain name keywords appear within the text of incoming links, you will get a
major boost in ranking, especially in Google.
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