Saturday, September 20, 2008

Google offers a paid placement program called Google Adwords

Google Adwords

Google offers a paid placement program called Google Adwords. Paid listings in Google

appear above and to the side of its regular results. Like most Paid Placement or Pay-per-

click programs you are charged a fee only when a visitor clicks on your listing. There is a

$5 activation fee for this service and there is no monthly minimum fee.

Some advantages of Google Adwords are:

• Your price is automatically lowered to one cent more than your closest


• No one can lock in the top position because user click through rates and CPC

determine where your ad is shown. The most relevant ads rise to the top.

• Google offers a unique set of tools to forecast your budget and select target


• You can target your ads to users in a specific country or only to speakers of a

specific language.