Saturday, September 20, 2008

Google AdSense

Google AdSense

This is a very recent tool from Google that has been earning rave reviews from experts all

over. This tool focuses on a relatively new concept of marketing known as Contextual


Contextual Marketing

This is a newly emerging but extremely targeted and effective form of promoting your

online business. Consumers download specific software from a contextual marketing

network organizer at no cost and install it on their desktops. When the consumer is about

to make a purchase for a specific product or service or is placing a search query for that

item, the software will beam advertising messages from suppliers of that product or

service, offering some incentive to the consumer such as discounts or promotion offers.

Through this facility, the advertiser (supplier) is getting an opportunity to promote his

offering to a targeted consumer and that too at the point of sale or when there is an

intention to buy. Thus contextual marketing offers a highly targeted marketing tool that

connects the supplier with a genuine lead and spurs transaction.

The effectiveness of contextual marketing can be seen from the fact that response rates

and conversion rates are from 5 to 20 times higher than the results from conventional

online advertising.

Here’s how Google AdSense applies this concept.

Google AdSense is a fast and easy way for website publishers of all sizes to display

relevant, text-based, un-obtrusive Google AdWords ads on their website's content pages

and earn money. Because the ads are related to what your users are looking for on your

site, you'll finally have a way to both monetize and enhance your content pages. The

program is free, and Google pays you for clicks on the AdWords ads on your site.

There are no strict criteria for acceptance into the AdSense program, which, unlike other

ad networks, does not place minimum traffic requirements on applicants. The only real

criteria are the standard “acceptable content” requirements that exist just about

everywhere. Of course, AdSense wants to attract quality content sites, and will only allow

AdSense members to serve one ad per page – the service can’t be used for both banners

and skyscrapers.

Once you’ve been accepted, you’ll be able to run AdSense advertisements on any site

you own using the same ad code, provided you obey the guidelines. Reporting doesn’t

occur in real time, but is updated regularly throughout the day. Currently, you cannot

view reports based on a domain or site basis if you run the ads on more than one site.

This is what Google says about what makes AdSense different from others

This innovative new Google business solution will help you unleash the true revenue

potential of your site.