Thursday, September 18, 2008

The Submission Budget

The Submission Budget

Formulating a Search Engine submission budget is crucial. It should be such that you

have the best possible combination of free submission, paid submission and paid

placement programs.

How much would you like to spend on this exercise? If the budget is limited, options

such as some of the paid programs, advertisements, expensive directory listings will have

to be forsaken and attention given to getting the best results from limited but focused


The key is to strike a balance between free and paid programs that yield maximum ROI.

You should submit your website to all the free search engines such as Google, AltaVista,

and WebCrawler, at least one paid search engine such as Inktomi ($89 for submission of

3 URLs), and Yahoo Directory ($299 a year). Apart from these, you should think of

submitting your website to a couple of “paid participation” or “paid placement” programs

such as Google Adwords and Overture, which are discussed later.