Doorway or Gateway pages
Doorway pages are pages that have been designed for one purpose only, to rank high in
the search engines for a particular keyword and then direct the arriving visitors further
into the site. Usually their design is relatively simplistic and includes a lot of text, but
contains very little graphics or other fancy effects.
Doorway pages focus on particular keywords and phrases targeted for search engines and
serve as an entry page to visitors. These used to be a popular means to achieve high
rankings with Search Engines, but recently, many Search Engines have started
completely ignoring websites with doorway pages.
Because creating doorway pages used to be so easy, especially when using programs that
can automatically generate hundreds or thousands of pages in a heartbeat by using a
simple template and merely placing the keywords in the right places, many sites lost
control and created enormous amounts of them.
The search engines initially tolerated this behavior, but as their databases started being
filled with doorway pages they soon realized that these pages would quickly conquer the
top ranking spots from normal content-rich pages. This would reduce the quality of their
indices and lower the value of the search results, resulting in users abandoning the search
engine.
Search Engines such as AltaVista began removing doorway pages from its index and in
some cases even banning the sites that were using them. Other engines followed suit and
soon it was safe to say that the age of doorway pages, at least in the form we used to
know them, had passed.
Instead of focusing on doorway pages, you should focus on optimizing your actual
content pages.
Doorway pages are pages that have been designed for one purpose only, to rank high in
the search engines for a particular keyword and then direct the arriving visitors further
into the site. Usually their design is relatively simplistic and includes a lot of text, but
contains very little graphics or other fancy effects.
Doorway pages focus on particular keywords and phrases targeted for search engines and
serve as an entry page to visitors. These used to be a popular means to achieve high
rankings with Search Engines, but recently, many Search Engines have started
completely ignoring websites with doorway pages.
Because creating doorway pages used to be so easy, especially when using programs that
can automatically generate hundreds or thousands of pages in a heartbeat by using a
simple template and merely placing the keywords in the right places, many sites lost
control and created enormous amounts of them.
The search engines initially tolerated this behavior, but as their databases started being
filled with doorway pages they soon realized that these pages would quickly conquer the
top ranking spots from normal content-rich pages. This would reduce the quality of their
indices and lower the value of the search results, resulting in users abandoning the search
engine.
Search Engines such as AltaVista began removing doorway pages from its index and in
some cases even banning the sites that were using them. Other engines followed suit and
soon it was safe to say that the age of doorway pages, at least in the form we used to
know them, had passed.
Instead of focusing on doorway pages, you should focus on optimizing your actual
content pages.
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