Thursday, September 18, 2008

Making keywords relevant and consistent

Making keywords relevant and consistent

Positioning Meta tags and keywords into web pages for better ranking should not be

confused with spamming. Whatever you do, avoid spamming and keyword stuffing.

Search Engines have mechanisms that can spot spamming and as a result ignore such web

pages. The key is to insert just “enough” keywords into the web page so as to make the

content relevant. Keywords have to be consistent with the entire content of the web page.

In other words, do not insert non – relevant keywords just for the sake of improving page


Many webmasters believe that adding more graphics to a web page would make it more

attractive. This is a misconception. A web page should be rich with HTML text rather

than graphics. This makes the site more relevant as Search Engines can easily scan text.