Saturday, September 20, 2008

AdSense disadvantages

AdSense disadvantages




· Low flexibility -- Unlike other advertising sites where you can choose your advertisers

and make choices on basis of payout, display and frequency, AdSense proves to be pretty

inflexible.


· Free advertising -- The ad panels say "Ads by Google" - free advertising for Google.

You don't earn anything if someone clicks on that link.


· You can filter out 200 URLs. For big sites this figure is not adequate


· Minimum payout is $100, which is fair enough for most webmasters but keeps the

smaller ones out.



· Revenue sharing isn't disclosed by AdSense. Considering Google's reputation maybe it

can be trusted, but such disclosures especially with regards to revenue sharing should

have been made.


Very recently, the company added new features to Google AdSense, including preset

color palettes to coordinate colors for the Web sites and the ads, automatic user feedback

mechanisms, and reporting tools that tell participants their click-through rates and how

much money they've made at any given time.



Current AdSense participants include the Food Network, Weather.com, ABC.com,

Internet Broadcasting Systems, Lycos Europe, New York Post Online Edition, Reed

Business Information, US News & World Report, and iVillage.




nlike other advertising sites where you can choose your advertisers

and make choices on basis of payout, display and frequency, AdSense proves to be pretty

inflexible.


· Free advertising -- The ad panels say "Ads by Google" - free advertising for Google.

You don't earn anything if someone clicks on that link.


· You can filter out 200 URLs. For big sites this figure is not adequate


· Minimum payout is $100, which is fair enough for most webmasters but keeps the

smaller ones out.



· Revenue sharing isn't disclosed by AdSense. Considering Google's reputation maybe it

can be trusted, but such disclosures especially with regards to revenue sharing should

have been made.


Very recently, the company added new features to Google AdSense, including preset

color palettes to coordinate colors for the Web sites and the ads, automatic user feedback

mechanisms, and reporting tools that tell participants their click-through rates and how

much money they've made at any given time.



Current AdSense participants include the Food Network, Weather.com, ABC.com,

Internet Broadcasting Systems, Lycos Europe, New York Post Online Edition, Reed

Business Information, US News & World Report, and iVillage.




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