Saturday, December 13, 2008

Two Stupid Mistakes that Affect Blog’s SEO Status

I hate stupid people. Sometimes, when things are created for you to use, use them! Now, since I’m talking about SEO for blogs here, I think you guess it — plugins.


Plugins are made for you to benefit from them. Most are free (at least most of the best are) and I don’t see why you shouldn’t at least upload them onto your plugin folder.

There are 2 very easy to use, and very simple plugins that you should utilize:

1. All-in-One SEO pack

I would have called you loser if you haven’t use them. Unless you have never heard of them, you are a total idiot. Because this plugin rocks. You can input all your title tags, descriptions for your homepage as well as your posts!

If this plugin doesn’t rocks like I said, you can phone Miley Cyrus and tell her that she acted like an amateur on Hannah Montana.

2. Google Sitemap maker

Any plugin that can make sitemap is good enough. But there are still some noobs wondering if sitemap still works in their efforts to rank higher.

Let me tell you once and for all. Search engine spiders love sitemaps. Unless you’re an total idiot who don’t know what the heck a sitemap is, simply go to http://www.earnonlineblog.com/sitemap.xml . Please don’t tell me you don’t know how to access the URL I just gave because it’s easier than feeding yourself with brocolli.

Okay. I know some of you cannot install plugins. So, I want to be an angel here and help you a little. Firstly, open your FTP program. Yeah, FTP program. If you don’t have one, go to Filezilla and download a free one.

Next, double click on your public_html and then go into wp-content folder. You should see plugin folder there. Double click and that’s the folder you want your plugins to be in.

Download the plugins and then unzipped them if you haven’t. Then, just upload. It’s easier than making yourself a hot chocolate. If you can double-click, you can install plugins. The next thing you should do is just activate the plugin in your dashboard (plugin section).

Good luck.

5 Mistakes that You Made When You Start Blogging

You are a sore loser if you did what I am going to list below here. I don’t hate losers, but I hate losers who quit because they are being a loser. I made mistakes all the time. I made mistakes by trusting famous gurus like Joel Comm and still ended up with nothing much in my AdSense.


What I’m saying is that one shouldn’t be a sore loser and cry over the mistakes they made. Like it or not, I believe everyone is a loser at a certain point of their online career. Who cares?

Okay, enough of craps. So, here go all the mistakes you may have made when you started blogging:

1) Use WordPress as blogging platform
Don’t get me wrong. I used WordPress on all my blogs myself and I made over thousands of dollars online thanks to WordPress. I love WordPress like I love my wife. The thing is, sometimes even those “lousy” Blogspot blogs can make big bucks. I’ve seen some bloggers made $500 a month through a Blogspot blogs. WordPress is still the best but you need to check out if WordPress is for you and your needs.

2) Not getting RSS subscribers early
I’ve seen some bloggers on the block who do not really care about their RSS subscribers count. RSS subscribers are like football players in a football team. Without football players, how the heck can a football team functions well?

I’ve seen some silly bloggers who think they are much better than anyone else in terms of producing contents. Content is king? No way content is still king. Please do remember to recruit your RSS subscribers as early as you can.

3) Using an ugly theme
I don’t know about you, but I hate blogs with ugly themes. Go over to DesmondBlog.com and look at how pathetic this blogger can be. He uses a free, outdated and ugly theme on his blog. Maybe this pathetic just can’t afford a theme.

The thing is, you should get your blog a good theme or at least a premium theme. If you can’t afford one like the above blogger, at least go over to DigitalPoint and get yourself a $7 logo. No one is going to laugh at you for that.

4) For not commenting
Commenting is the easiest way to get exposure and backlinks. Unless you don’t think traffic and PageRank is necessary, you must comment!

Commenting is so easy and although it can be bothersome as time goes on, you can always outsource to some Malaysian kids to help you comment on your name.

You can use the dofollow diver to pick blogs that is dofollow, has commentluv and top commentators list. It’s that easy.

5) Not networking
I hate networking because I am rude, obnoxious and people called me jerk all the time. I used to neglect the networking efforts because of that.

Now, with Facebook and MySpace, you should call yourself a sore loser for not using them. If people like Darren Rowse and John Chow use them, why not you. Setting up an account is easier than walking 5 miles from my home to McDonald’s.

Social networking becomes easier as you can simply just drop a message to people in your niche every once in a while. Within a long time, you will find your posts getting Digg-ed, Stumble-ed or Reddit-ed without being a nice guy.

How to Make Quick Money Using the Power of Video Streaming

I love watching TV shows. From CSI to Entourage to even Survivor, I just love sitting in front of my 40’’ LCD TV to watch them all day and night long. Yes, I have day jobs if you are wondering. I managed to cover all my expenses through my ventures online.

Back to business. If you have watch TV shows online through video streaming, I bet you have seen some of this websites. Simply go to WatchEntourageNow.com for some easy example.

From such sites like this, I made about $10 a day from CPA networks. Unless if you think $10 a day is some measly amount, you can get your ass out of this blog.

Building this site is so simple that I don’t want to explain much here. Yes, I know this is kind of blackhat already, but it’s up to you if you want to use it.

The idea is to always update the latest episodes on your website. You can use WordPress and change it to CMS style by following the tutorial here by WPDesigner.

To monetize this site, you simply sign up at those CPA networks like Clickbooth and NeverBlueAds. Then, you just apply those codes they will supply. Then, the only thing you need to know is how to apply the codes (the guides are available on the networks site), know when will the latest episodes are out and where to get the videos. You can know where to get the episodes by going to similar websites in the same niche and check out where they got the videos. Maybe from YouTube (less likely) or some Chinese words site like YouKu.com.

Like it or not, people make money that way. So deal with it.

Let Me Help You to Choose Your Niche

I hate it when people come and tell me they don’t know which niche to go into. That is just plain stupid. Some people also believe that they can succeed in any niche. That’s just plain bullsh*t. How would anyone want to read a blog on eating olives? Okay, maybe one or two readers but that’s it. You won’t make thousands out of that niche.

Thanks to SEOBlackHat, here is the list of niche that will help you to choose the niche you should be in.

acne medication
adult
adult toys
advertising (site web)
amazon
as seen on tv
audio books
auto loan
automotive
baby shower
banks business loan
beauty products
bill consolidation loan
black lights
broadband phone
business finance
business opportunity
car accessory
car insurance
car rental
casino
cat food
catholic / christian / religious products
cell phone
ceramics
chess
chocolate
cigarette
classic car
computer hardware
credit card
cruises
customizable vitamin store
dating
debt consolidation
debt management
dental
discover card
dish network
domain Registration
dropshipping
dvd rental
ebay
ebook
ecommerce
educational software
ezine
fantasy sports
fast cash loan
finance and investment leads
fitness
floirst / flowers
forex
garden plant
gift basket
gifts
golf
gospel msuic
gospel music
health fitness
hemp
home depot
home safety tip
home security
home theater
homeschool
horse
horse racing
hosting reseller
hotel
infidelity test kits
insurance
internet marketing domain free free
jogging
karaoke
lasik
life experience degree
low fat recipes
magazine subscriptions
make money internet
prepaid credit card
maternity
medicine alternative
medical vacation (plastic surgery)
merchant account
MMORPG
modern furniture
mortgage
motorcycle
movie tickets
multi level marketing
muscle and fitness
music
nail care
nba tickets
netflix
new age
office supplies
online bill pay
online casino
online cigarette
online games
online pharmacy
paintball equipment
pay per click
pc 2 phone
penis pills / breast creams
pet friendly
phone card
photo developing
poker
pottery
projector
psychic
real estate
relaxation
ringtones
satellite
shopping cart
skincare
software
speciality music
sportsbook
mobile phone service
textbooks
travel
travel insurance
victoria secrets
voip / vonage
watches
web design
web site promotion
wedding
weight loss
wine
xm radio
yacht charters
yahoo / yahoo auctions
yoga

That’s 140 of them. Now, stop reading and start working!

Forget PPC and Move on to CPA

I am still curious if anyone still thinks PPC is worthy in a niche like technology and internet marketing. I still see some make money online blogs applied it on their blog. All I can do is laugh and keep spitting at the screen because of such lousy brains of the bloggers.

Look at it this way, PPC won’t make you much money anymore. I used to make $390 from PPC 3 YEARS ago. Right now, PPC won’t make you money anymore — unless you plan to buy a shirt with that measly money your PPC company sends you.

Trust me and go for CPA. Don’t be stupid.

Why? PPC pays an average of $0.10 per click. CPA pays an average of $1 per action. Is 10 clicks worth 1 action?

Again, please don’t be an idiot.

Quickest Way to Get on Google’s First Page - Don’t Tell Others I am Telling You These Tips

I know everyone would love to see their sites on the first page of Google. Unless you’re a lazy bum like me who hates all the work, these tips will be extremely useful to you. If you like organic vegies traffic, this might be the best tips so far.

Remember, I’m not a marketer who will sell stuffs. I make big bucks from all these tips. I don’t need them anymore. :twisted:

1. Use your keywords.

Yes, you basically just keep repeating your keywords like “make money online” or “get fit” as much as you can without been sniffed by Google for keyword stuffing. How to do this? Plan out your articles and for every 500 words articles, you should repeat 5 of your keywords.

2. Tags

I bet you know. Something like the first method and a little spammy. Use tags well because my good friend, the “Search Engine Spider” loves tags. In fact, he licks them so often that his tongue gone blue.

3. Parasiting

Create a single optimized keyword page on Squidoo or Hubpages. They existed for a reason. Make use of them.

4. Ping

Yes, although pings work automatically most of the time, you should reping after some time (maybe like 6 hours).

5. Keyword links

Best way to do this is blog commenting. Not very effective and lots of troubles, but will get your site up on search engine’s first page pretty quickly.

High Search Engine

Any site that wants to sell on the Internet is surely in a race to achieve the top position in the results of the search engines in the world. Then only it can be found by those who are looking for you.

Millions of people may be looking for what you offer, but only if you find your web site occupies the top position in the results of the search engines.

Therefore, the high on search engines is the first step to putting your website in view of the world. You need to give high on search engines like Google, Yahoo, MSN, AltaVista, AOL, Lycos, among others, so your site can expect to receive thousands of hits per month.

This work high on search engines is relatively simple, and you can do it yourself. Anyway, if you want to hire a company to do a complete job and high search engine positioning, here we give you some tips vital when choosing a recruiter with:

To work only those terms that can really bring traffic to your website. Anything you will be positioned in the top ranks in all search engines for a key word or phrase that is not looking for anybody.

That’s why we always recommend that, before proceeding to high in search engines, will conduct a comprehensive study of keywords or key phrases to identify the most relevant and place them on your pages and even before the search engines you are.

- Some companies promise to put up your web site to thousands of search engines, but the main thing is to give him high to your site in search engines more important. This is because over 82% of the traffic that comes to a website comes from the 3 most important search engines. It would be best to concentrate to all your effort is these search engines, and save time and money.

- Try a company that offers you a service agile. If your site is new and still has no links or incoming links (links from other websites), you should worry about inclusion in the database of the major search engines as soon as possible. Remember that then you will have to wait for you every search engine indexing, and this usually takes several weeks to several months (as in Google).

- We recommend opting for a manual system of high, so adequate to the individual requirements of each search engine and not be punished for violating laws in their operation. It’s nothing difficult to discharge in about ten search engines manually and it will take you no more than 30 to 45 minutes and you make sure to meet their high standards (which you should read before starting the procedure.)

If you are going to hire a high level of service, to remind you that the company offers this service, which comes from manually and not through software high mass.

Who controls the garbage traffic on the Internet?

They operate from countries where the practice is not prohibited, as the international organization Spamhaus, which takes eight years to fight against spam. Sending unsolicited emails (spam) on drugs, fast loans or pornography: the pirates make money to receive a percentage of sales of products and many of them using personal computers for users themselves to carry out the spam. In the United States and the European Union that practice is prohibited by law, but 64% of emails received are now spam.

That means the spam is not just a nuisance. His wealth is jammed Internet. About 55,000 million unsolicited emails are sent every day.

Who creates and sends all this huge amount of spam? The non-profit organization Spamhaus, based in the UK which carries eight years struggling against this activity, has published a list of the 10 biggest spammers. According to the state, this small group is responsible for about 80% of spam that is received in Western Europe and the United States. The FTC (Federal Trade Commission) of the United States last year and warned: “Although there are hundreds of thousands of people that cause this problem, the majority of spam comes from a small group of them.”

In the EU and U.S., junk mail is illegal. In Spain, send e-mails without permission of the person who receives it is expressly forbidden by the Law on Services of the Information Society (LSSI) 2002. But these pirates are changing networks and countries very often, and take advantage of lax standards of states like Russia or China and tax havens. Above all, take advantage of low international collaboration. According to recognize the past year, the Organization for Economic Cooperation and Development (OECD), “the legislation is not going to stop, by itself, the spammers who want to make a profit.”

And it is good business. It is true that the level of response from Internet users is very low, only 15 people per million corresponds to a junk mail. But the spammers can get to send one million e-mails in less than an hour, so the profitability that profit with the push of a button is very high, and immediately. Criminals get a variable percentage of each subscription or purchase. The most popular products are drugs (36%), financial (19%) and pornography (14%) as reported by the security company Ipswich.

Where to find the offenders email addresses? They do not need great knowledge of technology, but rather in psychology. Collect addresses on personal pages and blogs, on pages where they trap an e-mail seeking to achieve some shows

Free and strings of jokes that users forwarded to friends without hiding the email addresses of others.

Once achieved, the spammer sends the message, using a single e-mail or through different addresses and servers. But criminals are refining their techniques and are beginning to use computers of their victims. The idea is to penetrate the PC connected to the Internet that are not properly protected and used as zombies who forwarded the emails to the orders of the offender. Experts estimate that 40% of spam is sent as a result of this technique.

How do I get to my site impacts?

Problem is not just that most people do this so bad, but when this question is answered either directly or through a guide, they give wrong answers, too. After all, on your site you can not sell anything with no impact.

The problem is not just that most people do this so bad, but when this question is answered either directly or through a directory, also gave incorrect answers, which, if you asked the question before, will be to buy some type of service or advertising that will solve all your problems of traffic. Although this seems the right way to start, really goes totally against obtain good result set.

One thing that I want to get first is that your initial goal should not get impacts on your site, and get a massive amount of them should not be your priority. What we need is to attract ten or twenty thousand impacts in all, always, to your sites to make them successful. It is clear that this amount will be increased in accordance progress in building your resources, and this is the key here.

The construction that you can use over and over again is the big 5: affiliates, your list, clients, customers of long-term and strategic alliances. The problem when you decide to buy advertising on search engines, newsletters, or any other, is that if you’re not prepared to start with your 5 resources, you will have to begin again and again with your promotion from scratch each time it sets another new product . This is exactly the reason why, no matter how many impacts obtain some marketers on their sites, will never earn more than a couple of thousand dollars a month.

The second problem arises when you assume, or you have said, you need to get hundreds of thousands of impacts to your site is successful. This is definitely not true. The numbers do not mean quality. It is not important what you say, and this is a fact. Comparing a strategic alliance with a list of 10 thousand suscritptores with the payment of an announcement of an electronic newsletter with 100mil suscritpores, I can assure you from the outset that, you get more clicks through the strategic alliance, but not only that, you get also by a much higher percentage of sales through a strategic alliance of quality.

So, how do you get more impact for your Web site? Well, first of all the question does not make sense because they rarely get more means better results. Looking for quality and the answer is a strategic alliance, to build these resources, and others promote your products by fairly high commissions to attract more of them. If you’re just reaching impacts few thousand a month for these strategic alliances, that is not a problem, you’re getting quality impacts and that surely will buy your product. Forget the impacts secured, forget the ads in newsletters to directly promote your site and forget positioning in search engines. These will provide you with more in terms of numbers. In that situation always think of quality rather than quantity.

This is the most complicated and requires more time. After this, it is cheap, fast and easy reuses the resources you’ve built to produce a stream of visits and sales that never stops.

Serious errors in the search positioning

That should be planned before positioning on the Internet.

Not for nothing did the great strategists say: “The Strategy First, Then The Communication”

The first grave error committed by companies or individuals who take the search engine optimization as a technique “and be everywhere, and now that we see the best search engines and to put a word associated with the object of the enterprise we first ! Is to think, rightly, that the techniques (and worse, I usually read documents with the use of the word “strategic”) positioning are filling the site with words that compulsively repeated words that randomly taken as “keywords” and then make everyone ALL put a link to your page.

They use tools and technical means of the latest generation without taking into account the message, the concept, “communication”.

Well, this is not a search engine optimization, e-marketing least a thousand names or gives to this activity.

The romance must have a basic study of marketing (albeit basic), a strategy, an implementation plan and control efficiency.

To achieve a good job of positioning and web advertising must split on the idea:

- Imitating the competition, look for “remove” the idea and position ourselves to this concept is counterproductive to try to see where he was. Your company must direct its marketing campaign depending on the characteristics of its own unique brand.

- Believing that campaigns must be innovative. The communication must be effective not necessarily creative, it must be profitable.
Very few works of positioning are targeted or take into account a very important variable: the ROI (return of Investment). This value must be positive so that our work is truly effective.
Obviously there are launching campaigns to generate a goal that is not necessarily obtain sales, or recruiting clients but for example to make the audience a brand associated with a new product or service.
This point is a great debate among colleagues: Is there really focused on marketing campaigns to something else other than Vender… Vender… Sell?

Communication must focus on the message and the recipient, not to look for “everything to everyone,” this is the only thing that will get scattered.

As I explained in other articles, the positioning is the mindset that took place a mark inside the mind of the consumer, and when the job is well done, the client has an idea, a concept that associates your brand: quality, speed, youth, safety, profitability, etc..
This concept should differentiate us from the competition; get in a place that can meet (easily).

Focused on the mark, making this substitution of a noun or verb is phenomenal. I mean, simple: the people instead of saying “let us take a gaseous” read “take a Coca Cola”, “I have a headache, and I’m going to take a Genial”. With this we are getting a little bit to what is Branding, “the power of the brand.”

Obviously achieve this is a far more complex than obtaining a good search engine optimization. But it is essential to address the strategy (and I personally have a special adoration for the subject).

Web positioning picture is it possible?

This is a subject which always creates doubts about whether to use images on pages that we want to position in the search engines and this is where the battle is created between the search engines and the human eye because both are seeking different things in a web , To see people like intros lively, attractive colors and images while the robots search engines are looking for something a bit more than that because they are interested in getting more good content, good navigation and site structure well-distributed in a sitemap .

Replacing text with images: why? In some cases there are words that do not interest us that search engines take as the content of the page, everybody knows that the robots of search engines give much importance to the first 30 words “about” the content Well, imagine that on your site the first thing you get is a message of welcome to your visitors “Welcome to my Web ….” Now the search engine thinks like the first thing you will get is that text and of course your keywords are going to the bottom of the abyss in positioning is concerned, in this case if we are to maintain that message of welcome we should do it in the form of image so we can leave as the first content that is found on our keywords, but you see that you already have your Web site and published do not want to change the image of it. The easiest way to implement this change without changing the image of your site is as follows:

• Abres your page from the browser.
• Pinchas button “Print Screen”.
• Then from an image editor Photoshop, Fireworks, etc …
• open a new document.
• Paste.
• It appears that you copied the entire screen to click “Print Screen”.
• Select the tool to cut or trim.
• Remove all but the welcome text that you like …
• Save it.
• And just because you have to replace the text on the page for that picture and upload it to your server.

With this method, we achieved a balance between these two rivals such as the human eye that looks and appearance robots seekers looking content.
Obviously achieve this is a far more complex than obtaining a good search engine optimization. But it is essential to address the strategy (and I personally have a special adoration for the subject.

Councils have to apply to your Web site

Page contact:
The visitors, customers, buyers or traffic in general should always be given the opportunity to contact you this is why we must include an email address or a contact form, and wherever possible an address and phone, this kind Data gives the visitor a lot of security when you buy it because they feel that there is a physical site to which they can go in case of any inconvenience.

News, press releases, blogs or articles:
Such information is highly valued by search engines because they offer a web content fresh, topical and it can be very helpful to visitors, from here you can inform them of events, launch new products or information that helps to which visitors return to your site to see the changes you make in these pages.

The title of the page:
I suppose that many readers will know I am referring to here but for which they have no very clear from the title page is this text that appears on the blue bar of your browser and gives an idea of the content of the page, this by title that seems simple is very important in the image we give to visitors, since in the Results page of the search engines often display this information along with a description of the site, imagine you’re looking for a word in the search engine and the page it brings you as a result is “Untitled Document” does not give very good impression right? Because that same thought and surely iran visitors to another site.

Links:
Just as the title we imagine that within a site and see a link that may have information relevant to us and when we get a puncture, the page gives error due to a broken link, sure has happened to them and safe if they happen A couple of times on the same page out of the Web and are on the next page of search results. Always remember to review their sites many times they do not have broken links, if you still are not very sure have done a good idea is to personalize the pages and display an error message with a link to the homepage.

And advise them to finish using all the information they have available to visitors to their pages, the best way for this is to review the logs from the server application or if they have any statistics showing that they use it and see where the visit, which pages visited, how long are, and so on. As this can greatly improve the distribution of Web content and gives us useful information that we can use in advertising.

Some ways to clean up your reputation for bad publicity on the results of the search engines

As many know, in some cases the name of our company or enterprise of much importance can be seen sullied by a bad reputation on search engines as they appear in the results of words that could discredit the company’s image and of course the company not be proud of this, but what can we do to improve a situation like this can can give some basic ideas of how we can achieve this. The first thing that must be the attempt of the traditional way, to have come to have a bad reputation in the results means that many people have done bad reviews in various media such as blog pages, bulletin boards and other sites allow visitors to write then we must try to contact the webmaster of those sites to remove such comments and also may be given if they have established ties to the company who want to harm or which have damaged its reputation with the words offered by these results, For example, if your company’s page appears under the search criteria “thieves” Please be assured that many people have text links to that page by placing the word “thieves” which would recruit either by mail or other means and request that such a link is removed.

Using the power of the web: the same way that tarnish our image with that kind of ties we can do it for a better idea might be to write a positive description of the business and create a page in Wikipedia and become part of a group of terms which will see the positive comment, we can also generate articles of interest, providing information and by the signature and a link our site, you can use pages or sites of great importance and fit the profile of our company, work we need to do is similar to what we do when we want to have links to our back but we will make greater emphasis on the words that are not related to a positive one, we can also use comments within blog, bulletin boards and otherwise that we can include a description of our company. Another means they can use that will improve our image fidelity and the use of testimony, which are the testimonials? They are written by our customers or people who know the history of the company and will use this commentary to the picture of what actually is the company. To summarize the work must be based on written comments, get links with positive words on our website, writing on blogs, directories, bulletin boards, sites, articles and any other means which put a profile of the company always pointing towards our site web page will include in our reviews and testimonials by people who know the history and seriousness of it and finally I can only say that hard work is not seeing the fruits from day to day but may improve over time the corporate image that we are interested in the market..

traffic-data


traffic-data

Use a good statistics program on our website is of vital importance because it can help us in various aspects such as you can see the results of an advertising campaign or learn more habits and preferences of visitors.

To do this, not just a simple accountant of visits, as it did not show us much information from visitors, even shows us the real views, but how many times has shown the page (if a visitor sees the same page eight Sometimes, the meter will add eight visits) and therefore are not useful for our purposes.

To better understand these statistics and determine which of them are what we really are useful, we know them and know about its possibilities.

Some of the information that may give statistics.

  • Unique Visitors.
  • Page views.
  • Location of visitors.
  • Visits per hour.
  • User Information.
  • Visits by country.

These are the real visitors. If a visitor loads eight times a page, there will be only a visitor. The statistics server controls such visits by checking the IP addresses for each user.

These are the number of pages that visitors have seen. For example, if a visitor navigates through seven pages of our website, the counter will join seven-page view.

We must compare this data with unique visitors to see the interest of the Internet on our website. For example if we have 100 visitors and 700 page views, we will have an average of 7 pages viewed per visitor, but if the two data were almost equal, would mean that Internet users are not concerned with the content of or links to web pages are not well marked.

Here you can see where they come from our visitors. This is very interesting, because we can control the search engines and sites that we reported more visits, in addition also can see which keywords have been used to find us from the search engines.

This figure shows the times in which we have more traffic and in the least. We can learn from us if more visitors from office hours, or at home.

Here you can learn details about the various settings on the computer of the visitor, as the browser version, operating system, the resolution of your monitor, the depth of colors, and so on. These data are useful from the point of view of design. I found it interesting that only 4% of the visitors had the resolution to 640 x 480 pixels and only 6% were the setting to 256 colors.

This fact tells us the origin of visitors by country, so if we have many visitors from a specific country, we may include some specific content in the country.

Obviously there’s more information you can provide statistics on a website, but these are the most common and used.

There are many sites that offer these statistics totally free. Compare several of them in a future article.

Only true that not all are advantages, as some of the sites that offer free services require us to have a small banner on each page, causing the distraction of our visitors (Of course we can remove this banner for a fee) and moreover, it slows the speed of page loading, especially if we show a banner

Learn the ways of Visitors

Learn the ways of Visitors

1 .- Monitor complaints by e-mail.

It is vital to monitor complaints or suggestions that come by e-mail. We must take them seriously, we should not take them as insults, quite the contrary, we think they are friends who will help you improve your site.

When we receive e-mails with complaints repetitive, is a clear signal that we need to deal more carefully with the problem and solve it as soon as possible.

2 .- Provide on-line questionnaires.

A good idea is to create an online questionnaire, where we can gather opinions from visitors. We must not create a form with many questions, are the best two or three questions, otherwise few people will spend their time completing it.

It is important to carefully consider what questions can help improve the site. Let few questions, but really useful.

For more answers to the questionnaire, we can do a lot among users who complete. It does not have to be somewhat expensive for us. We can get around an area on our website to accommodate a banner over a month, a document of particular interest to users and so on.

3 .- Using Cookies.

Cookies can help us to collect information from visitors. These are small files that are stored in the visitor’s computer and record small details. We can use them to learn more things from visitors, such as banners that have punctured.

For example: We want to know how many people are coming from a banner just buying the product. We can do this by creating a new special page for the announcement. When someone click on the banner, arrives at the page in question, where the Javascript code places a cookie on the visitor’s computer, recording who has played in the banner. When the internet user buys the product (although not the same day), the system will query the cookie, and discovers that previously had visited the site of the proceeds from the banner.

4 .- Customizing the site.

There are Web sites that employ tools to gather information from visitors, such as products that look, those who buy the banners that stuck, and so on. This data is combined with a database to make a profile of the customer, and the next show banners connections or content that best suits their interests.

5 .- Statistics site.

We can also examine the records of the traffic statistics, we can see in them habits of our visitors, such as hours during which connect more, they come to visit, etc, as well as specific data such as the browser version they use. See article analyzing the traffic.

6 .- Using JavaScript.

In addition to cookies, JavaScript can be programmed to collect information on the visitor’s browser as the resolution of the monitor you use, operating system and browser version.

All these forms to collect information about visitors can help a lot to learn more about them, and to improve the well site.

Highlights for indexed in Google

google index

google index

1 - Establishes a title in each of the documents that make up our website. The title should be short and to define the contents of the document, using no more than a couple of criteria by which we consider should be found that page in the browser.

2 - Use the Meta tags. Although google will ignore, or so it seems, is always better to not have them take them. In my opinion the only one that seems useful to google is the “meta name description”.

3 - Try to use an HTML code that is clean and adhere to the standards. Forget Front Page and page mock-ups with Microsoft Word and exported to HTML.

4 - The Flash. Apparently Google indexes sites and developed entirely in flash, Year now using Flash and the promotion of a page in terms of opposites seemed two interests. Google was unable to extract information and follow links embedded within a file. SWF, so much the content of this page as links to others were not explored by Googlebot and as a consequence, ignored completely.

However, there are many questions about the indexing process to receive this kind of file (or web) in relation to the websites in HTML, if you google regarded as “important” or not.

We recommend, if your intention is to make a strong promotion on your website or try to place it, not develop it all in flash, if you do not use the flash in parts of your documents if you need to do is give him something striking or dynamism.

5 - Do not try to fool Google with old tricks (which no longer work) as hidden text (text with the same color as the bottom of the page) or similar resources.

6 - Try to keep your pages containing text, and that text should include the criteria by which want to be found on Google. Google displays the pages on the basis of information that can draw from them, mainly the title and content in text.

7 - Build up your page rank. To do so is seeking links from other sites to yours, for example, through an exchange of thematic web sites with similar or complementary. In addition, certain that if the contents of your site are interesting, more than one site included a link to yours without even having to ask.

8 - Try not to use frames or frames on your page index. Google to index a page extracts information from it, if your page index is composed of frameworks; in fact, the contents of that page are only the FRAMESET, ie the few lines of code that sets the frameworks of the page.

9 - If your site is dynamic (asp, php …) tries to at least the index page is not, it is easier for Google to index a static to a dynamic page.

10 - Domain and hosting of payment in principle it seems that facilitates the indexing of sites, if you assumed an economic crisis, trying to register your own domain and host it on a hosting fee and avoids the accommodations without free domain.

Friday, November 14, 2008

How Flash SEO Will Revolutionize the Web of the Future


How Flash SEO Will Revolutionize the Web of the Future

Flash SEO, or Flash Search Engine Optimization, has been one of the fastest growing searches on the Internet since Google, Yahoo, and Adobe announced that they would be collectively enabling spiders to crawl and index the text within .swf files, therefore enabling natural Flash SEO listings. Though optimizing Flash SEO websites for search engines has been possible for some time through the use of sERF technology (essentially offering an alternative, HTML-based website behind the Flash website), that meant you had to create two separate sites to accomplish one objective. Not anymore!

Now, Flash-based websites can be search engine optimized without having to create a secondary site. This means many firms will be scrambling to learn all the in's and out's of using ActionScript to appropriately tag and optimize site elements, proper infrastructure of text inside Flash SEO files, and how to optimize individual Flash SEO utilities and in-page applications for maximum search engine exposure.

Because of this, now is the time to get on the ground floor of Flash SEO, because a huge market for understanding Flash search engine optimization technology looms on the horizon. The future of the web is in Flash, despite the current popularity of AJAX, PHP scripts, and other technologies. This is because web surfers want vivid animation as entertainment becomes a priority online. The entertainment quality of television is melding with the interactivity of the web, and only Flash can effectively combine the two into dynamic, entertaining pages that capture the visitors' imaginations -- and their dollars.

There are some new resources on the Web for Flash SEO, first and foremost SEO My Flash - where one can find free Flash SEO tools, Flash SEO news, and a plethora of other helpful Flash SEO resources. If you truly want to make your Flash website Flash SEO compatible, read up on Flash SEO as much as possible.

Those who learn the basic concepts of Flash SEO and learn how to apply effective Flash SEO search engine optimization techniques now will be ahead of the game when this ripening marketing comes to lucrative fruition.

Wednesday, November 5, 2008

getting your site listed on top in Search Engines

The tutorial is all about getting your site listed on top in Search Engines i.e Search Engine Optimization

First thing you need to do is find the keywords you want to optimize for.

There is great tool by Overture (/http://inventory.overture.com/d/sea...ory/suggestion/)

But I would suggest using this free tool called GoodKeywords (/http://www.goodkeywords.com/products/gkw/)

This one does the same job as Overture does but it also supports other Search Engines (Lycos and Teoma etc..)

For example if you want to optimize for the keyword "tech news", just search for the keyword in any of the tools specified above... It would show you keywords related to that and not of the searches..

Pick the keywords which are related to your site.

For example when you search for "Tech News" you'll see the following results:

Count Search Term
11770 tech news
351 itt news tech
191 high tech news
60 news tech texas
49 computer tech news
42 bio news tech
34 in itt news tech
30 news tech virginia
29 asia news tech
25 hi tech news
25 sci tech news

Now see what other terms are related to your keyword technology news

Do couple of searches like that and note down around 15-20 keywords.
Then, keep the keywords which are searched most on the top.

Now you need Title Tag for the page.

Title tag should include top 3 keywords, like for "tech news" it can be like :

"Latest Tech News, Information Technology News and Other computer raleted news here."

Remember that characters should not be more than 95 and should not have more than 3 "," commas - some search engines might cosider more than 3 commas as spam

Now move on to Meta Tags

You need following Meta Tags in web page







No need to have other meta tags like abstract, re-visit and all, most people dont read it.

Now...



This tag is tells content type is html and character set used it iso-8859-1 there are other character sets also but this is the one mosty used..



This one should have all your keywords inside starting from keyword with most counts...

keyword tag for our example would be something like :



Remember to put around 15-20 keywords max not more than that. Dont repeat keywords or dont put keywords like, "tech news", "info tech news", "latest tech news" and so on...



Provide short decription about your site and include all the keywords mentioned in the title tag.

Decription tag should be:



It can be upto 255 characters and avoid using more than 3 "," commas



This is used for search robots..following explanation will help you :

index,follow = index the page as well as follow the links
noindex,follow = dont index the page but follow the links
index,nofollow = index the page but dont follow the links
noindex,nofollow = dont index page, dont follow the links
all = same as index,follow
none = same as noindex,nofollow

Now move on to body part of the page

Include all top 3 keywords here,
I would suggest to break the keyword and use it...

For example

YourSiteName.com one stop for all kind of Latest Tech News and Computer Related information and reviews.................

Include main keywords in tags

etc..
and start with

and then move to

etc..

tag will be too big but CSS can help you there, define small font size in css for H1,H2,... tags

When done with page copy, then you need to provide title and alt tags for images and links.

Use some keywords in the tags but dont add all the keywords and if not neccessary then dont use keywords in it, basically it should explain what is image all about.

Remember to add Top keyword atleast 4 times in the body and other 2 keywords thrice and twice respectively.

Now move on to Footer Part
Try to include top keywords here and see the effect, use site keywords as links i.e.

Tech News Software News etc..

Now finally, you need to read some more stuff..may be you can all it as bottom lines...

Site Map - This is page where you need to put all the links present in your site, this is will help Search Engines to find the links easily and also provide link for site map in footer, as search engines start scanning the page from bottom.

Robots.txt - This file contains address of directories which should not be scanned by search engines.. more info can be found here : /http://www.robotstxt.org/wc/exclusion.html search engines line google, yahoo ask for robots.txt file.

Valid HTML - Your code should have valid html and doc type, Its kind of diffucult to follow all the standards but you can atleast open and close all the tags properly, you can check your page's html online here : /http://validator.w3.org/ or you can use this free software called HTML Tidy : /http://tidy.sourceforge.net/

All done now, you just need to check your site with this script, its called SEO Doctor : /http://www.instantposition.com/seo_doctor.cfm

It'll show you the report of your site with solution.

Now, correct the errors and start submitting the site :

Start with google : /http://google.com/addurl.html
then yahoo : /http://submit.search.yahoo.com/free/request
then move to altavista,alltheweb and other search engies..

Also submit your site to direcories like /http://dmoz.org , /http://jayde.com etc...
Dmoz is must, as google, yahoo and may more search engines uses same directory

And remember, dont try to SPAM with keywords in these directories, dmoz is handled by Human Editors

Submitted the sites, but still i cant see you site on top?

Wait for sometime may be a month or so but keep an eye on your search term, use /http://GoogleAlert.com - this will show whenever google updates for your keywords, it will mail you the new results.

And also check whether your site is listed on google..
use this tool called Google Monitor, it can be downloaded for free from : /http://www.cleverstat.com/google-monitor.htm

2 Minute SEO

A Basic Introduction to Search Engines

Nobody knows exactly how Search Engines work, and the algorithms change
regularly.

Don’t try and design your website to trick the Search Engine

There are severe penalties for trying to trick or game a Search Engine so keep
your sites clean and sensible if you wish to remain a long term optimized website
owner.

Note: it is actually possible to “over optimize” your site – especially if you
were to follow every single tip I give you all at once on every page!

I know because I did it on a test site to see what would happen. (And then I
saved that website again by changing it back.)

Most “new to SEO” people go a little bit excessive in the early excitement of
learning all the “tricks”.

Even experienced SEO experts have pages filtered or dropped from the index at
times because the algorithm changes and a previous technique instantly
becomes less valuable.

(Many people got caught out with Link Farms/exchanges, same word anchor
backlinks and keyword density ratios….)

I have had pages get “supplemental” and then brought them back. It is possible if
you know why they got filtered in the first place.

The point I want to make early is this: be careful. Keep an eye on your
website pages regularly and be sensitive to how they rank. When you
notice changes, just observe.

Don’t rush to change things unless you know what you did wrong. If things stay
less than perfect then slowly make the changes I suggest in the SEO section of
this guide to rescue your pages.

Typically this will mean:

· Adding content,
· Changing content,
· Changing key phrases,
· Meta tags or links.

All will be revealed soon. Just know that you are about to get the power to control
your website more than before. You will gain confidence as you see the results
come through.

There are penalties for “over optimization” so again, make sure you understand
how to use these tips for your market. The weaker penalties are “filtering” of your
pages and the harsher ones are complete removal from the index.

If you are trying very “Black Hat” techniques such as Cloaking and Link
Farms then you need to be prepared to throw away your domain name
every so often when you get caught.

I don’t bother with that stuff. Good old fashioned hard and smart work will provide
you with a valuable income producing website. I prefer to take a more natural
approach and build something for the longer term.



How much is too much optimization?

A good rule of thumb is to analyze your competition and stay close to the best
optimized site in that niche. If they are a 7/10 just be an 8/10 to beat them! Don’t
pull out a gun at a fist fight ok?

If you come out guns blazing with all the tricks at once this is a sure sign of
manipulation and it is unnatural. Search Engines like natural.



What do Search Engines want?

Repeat after me: “Search Engines like natural, original, unique, fresh, relevant,
well presented, easy to navigate, friendly, interesting theme related websites that
don’t use tricks and sneaky tactics or manipulative techniques.”



Slow and steady – and have a plan

You will hear marketers talking about “drip feeding” sites. This is the same as
watering your plants. You don’t flood them in the first week with the hose, you
are better to gradually drip feed them over a longer term. They will grow stronger
and healthier. You want to project manage your website with an ongoing
schedule.

The best thing you can do is plan your site improvement rollout and do it

progressively. Imagine trying to eat one months worth of meals in one sitting,
your stomach would notice right? You will get better results feeding your website
gradually.


SEO - Search Engine Optimization

The purpose of SEO is to increase your free targeted traffic. When you have
your site indexed that is only the start.

Now you know the Search Engine knows about it, and then you want your
website to appear easily for your target audience in the search results.

The best way to think about this is NOT “how do I manipulate the Search Engine
to show my site above others”.

Rather, you need to consider:

How do I make my website the most relevant and appealing website to my
target audience?

How do I make it easy for them to find my website?

Once they are there how do I get them to take the required action?

In other words, make your website valuable

The reason for this philosophy relates to what the Search Engine is trying to do.
Google wants to make the websites it indexes the most relevant content possible.

So it would be unreasonable for a scant reprint article, keyword stuffed, machine
generated or poorly constructed flea market site to rank well wouldn’t it?

Google in particular is getting very fussy. If there is so much content on the web
(over 100,000,000 websites at last estimate) then they have the choice to
eliminate all but the most useful pages.

I will focus heavily on content in a later section because it is the main reason why
your website will fall or fly. You will see why basic article scraping is becoming a
bad idea.

What will rank well is a website that is unique in content, clearly laid out, site
mapped, easy to navigate and considered of value to others. (One measurement
of which is calculated by how many people link to it).

Thursday, October 30, 2008

get a counter to have more website/blog traffic

OVERVIEW
A counter of some sort is a necessity for your blog. It will allow you to monitor your traffic, to determine its sources, and will provide you with information that can help you to improve your blog to produce even more traffic.

GETTING A COUNTER
This blog focuses on free traffic production strategies, so we are only going to address free counters and stat services. If you are running your own blog on a domain you own, your host may provide you with tracking tools you can easily use. These tend to be more comprehensive than those offered by free services and should be used when possible.
Free counters are readily available. Sitemeter is a popular source for free counters. You can find them at http://www.sitemeter.com. Sitemeter counters will let you know how many visitors you are getting, where they are coming from and other critical information. There is an additional data available to those willing to pay for an upgrade in service, but for many bloggers the basic free package will suffice.
Signing up for a free counter is an easy process at Sitemeter and most other free counter sites. Placing the counter on your site may require some manipulation of your template and will require that you copy the HTML code provided by the counter service into your template. Sitemeter, for instance, offers very simple directions on doing this for a variety of blogger sites. Those more experienced with HTML will be able to add the counter in a matter of moments.

USING YOUR COUNTER
The first use of your counter is simply to monitor your traffic. You will be able to find out how many people are visiting your blog, when they are coming and from where they are coming. Raw traffic numbers help you to determine whether your traffic building efforts are succeeding.
A second use for counters is to learn a bit about how people are finding you. For instance, if you check the referrers for your traffic using your counter service, you may discover that very few visitors are coming from one search engine while others are coming in drovers from another. This will give you an idea of where you need to better concentrate your efforts.
Additionally, the referrer logs will often tell you what people were searching for when they found your site. This can be very valuable information. If you notice an influx of people searching around a particular phrase, you may want to make sure to construct a post on that subject, for instance. It will also give you an idea of whether or not the people who are visiting your site are actually finding what the things for which they were looking.
Getting traffic is great, but it is even better when you know it’s happening. If you operate without a functioning counter, you will have no way of knowing whether or not your traffic-building efforts are paying off.

Have traffic using forums

OVERVIEW
Online message boards and forums are a great way to socialize and learn. They are also a neat way to promote your blog. There are forums devoted to almost every topic, and with very little research you are sure to find an active community of people interested in the subject matter of your blog. They can be a great place to interact, to refine ideas that may later become staples of your blog, and to enjoy yourself.
Most forums allow participants to have a “signature” attached to their comments. A signature usually consists of a name and a few lines of additional information about the commenter. These signatures can be a great way to let the world know about your blog.
The term “sigging” refers to using your forum signature as a promotional tool.

WRITING YOUR SIGNATURE
You want to use your signature as a means of promoting your blog, but you don’t necessarily want to convert into a block of advertising space. Subtlety is a good idea! Include your name and a link to your blog with a brief description.
Signatures are usually authored via a control panel at the forum. It is worth noting that most signatures will not be written in plain text or in traditional HTML. BB Code and other similar styles will be used. Invariably, the forum will offer a quick guide to the code so that you can construct a signature easily. It is important to make sure you have done this correctly--you want to be sure to have created a “live link” for your site.

USING YOUR SIGNATURE
Your signature will automatically attach yourself to all of your forum posts, assuming you have your settings correct (check your settings at the control panel to be sure).
Resist the urge to post a series of “me, too” responses to threads in an effort to get your signature out there. Forums succeed because users impart real information and opinion. Make yourself into a valuable contributor and it will, in turn, make people more interested in pursuing the link in your signature.
Active participation in forums can be a surprisingly effective way to generate traffic. Not only will other forum readers check out your blog, you will also find that search engines will spider forums and collect your link, adding to your total backlink numbers.

you should allow comments in blog/website

ALLOWING COMMENTS
In most cases, a blogger is well-advised to allow comments from others. This inspires the sense of interactivity and community that makes blogging so attractive.
You may have to deal with blog comment spam as a result of your willingness to accept comments. This can be a hassle, but most providers offer tools to help you combat the comment spam. If you can do a word or code verification, it will filter out most comment spam. You can also choose to moderate your comments, which means you will have to personally approve them in order for them to appear. This may sound like a good idea, but it can be a really time-consuming process if your blog develops a “talkative” readership. It can also slow down the commenting conversation, which runs contrary to your objectives.
Keep your blog an open forum. Allow as much interaction as possible. This makes your blog more interesting and gives you a great chance to interact with your readership. You can learn a lot about what people are interested in and how to improve your blog by reading the comments left by others.

one way with RSS FEEDS

OVERVIEW
RSS, or Really Simple Syndication (sometimes referred to as Rich Site Summary) is a means by which blogs can broadcast their content to a number of services and individuals easily. Some have gone so far as to argue that RSS is one of the chief reasons why blogging holds so much potential.
An RSS feed collects the content of your post (depending on your software, you can opt to syndicate the entire post, just a headline, or some other combination) and then sends it in readable, plain text, to any of the targets you might choose.
Bloggers often submit their RSS feeds to popular blog directories, RSS directories and search engines. Users can then find the feeds in which they are interested and “subscribe to them,” reading them with an RSS feed reader. They may also simply read your feed and then hop on over to your site.
RSS feeds are a great way of promoting your blog. There is also some evidence to suggest that RSS feeds can serve to boost the results of your blog in search engine rankings. They are also a wonderful way of getting noticed by at least one of the major search engines.

CREATING AN RSS FEED
Your blogging software will probably handle the process of creating an RSS feed for your blog automatically. For instance, those blogging at Blogger.com are automatically “given” an RSS feed (in Atom format) that they can burn and use. Other blogging services provide RSS feeds, as well.
If your blog service provider or software doesn’t automatically create an RSS feed for your blog, you can build one yourself. Those experienced with HTML may want to hand-code their RSS feed. Those of us who prefer a quicker solution can choose from a variety of software tools (many of which are freeware) to accomplish the goal.

SUBMITTING YOUR RSS FEED
Having a feed will not do you much good if no one reads it! Thus, you must share your RSS feed with others. This can be done, in large measure, by using one of the multiple site ping services mentioned earlier. Pingoat, for instance, will request your RSS feed and will transmit it to a number of sites that aggregate these feeds.
You can also opt to submit your feed to any number of other RSS aggregators. A relatively long list of options, for instance, is currently available at http://www.rss-specifications.com/rss-submission.htm.
A great place to manage your RSS feed needs is at Feedburner, which can be found at http://www.feedburner.com. This free service provides you with a number of tools that can make sharing your RSS feed easier and more effective.
It also offers free circulation traffic (just in case you want to know how many people are tracking your feed) and a lot of handy ways to help other subscribe to your feed.

RSS FEEDS AS A WAY INTO YAHOO
There is a now well-known technique that may enable your site to be discovered and indexed by the Yahoo search engine in record time. This technique makes use of your RSS feed and is a relatively simple thing to do.
You must have a free Yahoo account in order to do this. Create an account if you do not already have one. The sign up procedure is fast and simple.
After logging into your Yahoo account, go to the “My Yahoo” page. There you will find an option to add content to your page. You can add content in the form of your blog’s RSS feed. It is a simple and intuitive process that will only require you to have the URL of your RSS feed (which is easily locatable via your blogging software or service).
One you add your RSS feed to your content page, Yahoo will track the RSS feed in order to keep your page updated with developments. As a result, you have instructed Yahoo to find and note changes made to your blog.
This strategy has successfully allowed many blogs to find their way into Yahoo results in record time. It has been referred to as the Yahoo backdoor and is now a practice commonly used when launching a new blog. With greater use by more people, its effectiveness may have diminished somewhat (especially in terms of search engine results), but it still is the fastest way to crack into any of the big three search engines

TRAFFIC EXCHANGE VALUE

TRAFFIC EXCHANGE VALUE
No one will charge you a penny for participating in a traffic exchange. The programs are invariably free of charge. All that is required of you is your time surfing. Thus, the question you need to be asking is whether a minute of your time is worth a traffic exchange visitor to your blog.
If you enjoy looking at other blogs on a variety of subject, it may be a justifiable expenditure of time. After all, you would probably be doing it anyway, so you might as well get some free benefit out of it. However, if you wouldn’t be checking out others’ blogs otherwise, it may not make a great deal of sense to participate in a traffic exchange.
This is primarily because the quality of traffic you get from exchange programs is limited. Most participants are involved simply because they, like you, want to drive traffic to their blog. They are not really particularly interested in your blog or what you have to say. They may not pay much attention to what you offer on your blog. Instead, they will simply stay there for a few moments (as required to earn their credit) and will then click on to the next blog. You will get traffic. You won’t get targeted traffic.
Now, if your blog is truly spectacular, you might be able to grab the attention of some of the exchange program members. You may also encounter some members who are genuinely interested in your blog. However, the overall quality of traffic exchange visitors is not what you might be hoping for.

FINDING TRAFFIC EXCHANGES
There are numerous exchanges, each offering some slightly different twist on the same overall theme. They can be found easily. A simple Google search of “blog traffic exchange” will bring most of the major players in the field to your immediate attention.

TYPES OF FREE DIRECTORIES to submit your blog/site

TYPES OF FREE DIRECTORIES
Free directories are those that will list your blog without charging you for the privilege. Their acceptance criteria may vary, and there is no guarantee that a directory will list your site. In most cases, however, inclusion is a very strong likelihood.
Some directories are wide-ranging and contain an immense variety of categories. Others are specific to a certain geographical area or topic niche. Be sure to submit your blog to only those directories that would be interested in your content.
Free directory listings can be completely free without obligation of any sort. Other sites, however, will require a link to the directory placed on your blog. Is the value of the link from the directory worth the hassle of the link from your blog? It depends on the directory. If you are dealing with a directory that is frequently visited and highly regarded by the search engines, it may be worth a link. If it is related to your specific niche and may be of value to your readership, it may also be a good decision. However, there are enough directories that do not require backlinks to justify avoiding many directories requiring reciprocal links.

DMOZ: THE OPEN DIRECTORY PROJECT
The “mother of all directories” is DMOZ. This is a human-edited compendium of web resources with an expansive array of categories and sub-categories. DMOZ ostensibly filters out “junk sites” and lists only those pieces of the internet that contain content that meets the varying standards of editors.
DMOZ listings are coveted by many webmasters because Google apparently relies on the listings as one component of its valuation process for sites. A DMOZ listing can also generate some traffic in and of itself.
Getting into DMOZ appears to be deceptively simple. You browse through the categories until you find the one that best matches your blog. You then click on the link for adding a new URL. A few simple questions are asked in a form, which you then submit.
Although the “application procedure” is simple, getting listed is not a piece of cake. The amount of time a category editor will take before getting to your site and looking at it can vary considerably. Some have said that it took several years before DMOZ took a gander at their site.
Even then, inclusion is not guaranteed. The requirements and expectations of editors vary and many seemingly adequate sites have been rejected by DMOZ.
It is worth trying to get into to DMOZ. The possible upside is sufficient to warrant a quick application. However, the best advice to bloggers is to submit your blog and then forget it about it. If you get in, that’s great. If not, you are not alone.

FINDING FREE DIRECTORIES
There are literally of thousands of free directories available. Most of them will probably have a category that is related to your blog. There are places online that maintain a list of directories. One example can be found at http://www.seocompany.ca/directory/free-web-directories.html, which provides several hundred directories.

New directories are being launched every day. Submitting to a new directory may not produce results on par with using an established directory, but inclusion can be a great deal faster. Additionally, new directories are often excited about adding new listings and are more likely to make free listings available without the requirement for a reciprocal link.
You can find many new directories that are looking for sites by perusing forums populated by people in the online business. The Digital Point Forums, for example, contain an entire forum area dedicated to new directory announcements.

SUBMITTING TO DIRECTORIES
Most directories make submission intuitive. Generally, you browse the categories until you find the area that is best-suited for your blog. You then click on a visible link to add a new listing. This generally brings you to a form you must complete.
There are certain bits of information you will want to have handy when submitting to directories. You will need to know your site’s URL, its title, your email address, and you should have a brief description of your blog (as well as some of its keywords) available. Filling out forms like these can be redundant. As a result, special form submitting software (some of which is freeware) has been created to make the process easier. Those who use Firefox as a browser can also make use of a handy extension that makes completing forms of this sort much faster.

BLOG DIRECTORIES
The directory tips we just covered will work for any site. One of the great advantages to using a blog is that you can make use of these traditional tactics easily and effectively while also benefiting from strategies unique to blogs. An example of this is the blog directory.
Blog directories live up to their name. They are organized directories consisting completely of blogs. They will list your blog under the appropriate categories with a description and other relevant information.
The submission process is similar to that required of other directories. You may be asked to provide the URL for your RSS feed (if available), as well. Often, blog directories request either a link back to the directory or the inclusion of a graphical button on your blog as a precondition for inclusion.
As blogging grows in popularity, these blog directories are becoming important locations for many searchers. Some people rely on these to find timely and interesting information instead of traditional search engines. You cannot afford to overlook listing your site on some of the more popular blog directories.
You can find lists of blog directories in many places, or you can simply search for blog directories using your favorite search engine. One good list of directories can be found at http://www.toprankresults.com/blog-submit-list.htm.
Some of the blog directories also attempt to double as active blogger communities. Thus, in some cases it may be necessary to create a membership to the site first. This is generally a quick and easy process.
PINGING BLOG DIRECTORIES
The ping is another unique tool for blogs that enables you to notify blog directories that your site has been updated. A ping is nothing more than a quick transmission to the blog directory, notifying them that there is new content.
These pings can send you to the top of the “updated blogs” lists, improve your visibility and increase traffic. It has also been shown that pinging can alert spiders from search engines to check out your site for updates and indexing.
Pinging should be done every time new content is added to your blog. However, if you are adding several posts in rapid succession, you may want to either ping only once or spread out your posts over a longer period of time. Many directories and blog services do not look at over-pinging favorably.
The easiest way to ping directories is through the use of an automated tool. There are two popular pinging devices you can access that will notify a host of services every time you have made an update. The more venerable of the two is Ping-o-Matic which can be found at http://www.pingomatic.com. A newer entry into the free ping tool category is Pingoat. Pingoat operates a bit more quickly and seems to service more directories. It can be found at http://www.pingoat.com.

TRADITIONAL LINK-BUILDING

OVERVIEW
There are a variety of specific tactics one can use to create links to their blogs. Many of those strategies are outlined in this ebook. However, despite the power of articles, sigging and other strategies, one must still consider some of the traditional means by which they can acquire links.

Links are half of the traffic battle. By taking advantage of some tried and true link building strategies, you can really help your cause.
LINK TRADES
This is one of the original free link-building techniques. You find a site that compliments your own in terms of content and you then send the webmaster or blogger an email inquiring about trading links.
The upside is that it is completely free and can create an opportunity for cooperative and interesting interaction with someone who shares your interest.
The downside is that the success rate is pretty low. Some people will even recommend avoiding this tactic altogether, because you are likely to be ignored more often than a trade occurs.
Trades can be tough because no one likes the idea of linking to a potential competition. Additionally, if you are operating a fledgling blog, you probably have far less to offer your trading partner than they have to offer you. There are also legitimate concerns about honesty in link trading. Many people have been known to agree to link trades only to never put up the reciprocal link or to keep it there only until you have verified its presence.

In some circumstances, however, a link trade can be a good decision. If you find a site that seems like a natural companion to your blog, it is worth floating an offer.
FREE LINKS
There are many sites that will accept and list links without any obligation or only with the requirement of a link back to them. These sites can be a great way to building your backlink totals. Note that this strategy is not particularly different than the link exchanges noted above. However, these processes tend to be automated and are generally more reliable. Nonetheless, one must be aware of the possibility of getting a raw deal.
Screen these options carefully, however. There is little value in a link from a disjointed “free for all” site. Additionally, your blog could be penalized if you reciprocate with a link to a bad neighborhood. Instead, stick to sites that are related to your own and that are of a high enough quality that you won’t feel guilty sending your blog’s visitors there.
You can find sites that offer this opportunity by doing a Google search involving your keyword(s) and phrases such as “add a link,” “add your link,” or “add URL.”
Clearly, you want to amass as many links as possible. However, you don’t want to put yourself in a position where you are compelled to offer thousands of backlinks from your blog. First, the design of most blogs is ill-suited for this.
Second, there are concerns about the number of outbound links on your site and how a search engine might perceive them. Finally, there are those will argue that if you have too many outbound leaks, your site could become too “leaky,” leading to visitors wandering from your blog to someone else‘s site.

how can your blog be discovered?

WAYS TO BE DISCOVERED
All it requires for a search engine to find you is a link to your blog on another site. Eventually, the search engines will spider that link and discover the blog. You can increase the likelihood of being found quickly by getting multiple links for your site out there and by trying to get links that are likely to be spidered quickly.
Large, popular sites are frequently spidered and a link on a site of this sort can lead to your blog’s inclusion in the search engines relatively quickly. A link from a frequently indexed site could lead to your blog’s discovery within as little as a day.
Any of the link-building strategies mentioned in this ebook can be used to lead the search engine to your blog. Things like link trades, sigging, articles and directory listings can do the trick.
Remember, building these links not only encourages necessary indexing, it also serves as a way of improving long-term traffic, as every link can be helpful.

LESSER SEARCH ENGINES
Right now, the search engine field is dominated by three players: Google, MSN and Yahoo. These are the three search engines that matter and care must be taken to make sure all three index your blog. There are, however, other search engines out there. Some are rarely used relics that have managed to hold onto a small chunk of cyberspace. Others are paid-for-inclusion engines that are little more than ways to separate a blog owner from his or her money.
None of these smaller search engines will produce a great deal of traffic. However, it is often very easy to submit to the free search engines. Additionally, there is some information to suggest that inclusion on a lesser engine may lead to inclusion on a bigger one. There is very little harm in direct submission to smaller search engines. It is unlikely to be a huge manufacturer of traffic, but it takes so little time that you may want to consider it. Just use one of the popular search engines to search for other search engines. Then, visit a few of these places and look into submitting your site.

BLOG SEARCH ENGINES
The tactics mentioned above apply to websites of any sort. As a blogger, you can make use of them. However, the growth of blogging has led to the creation of blog-only search engines. You would be remiss if you did not submit your blog to these engines.
A simple Google search for the phrase “blog search engine” will yield many additional opportunities to get your blog noticed. Realize that often the terms “blog search engine” and “blog directory” are used almost interchangeably and can overlap a great deal. Information about many blog directories that also have search functions is included in the “Directories” portion of this ebook.
There is at least one blog search engines that warrant additional discussion--Technorati, which can be found at http://www.technorati.com. Technorati is a widely used blog search engine. Getting your blog listed at Technorati can increase your traffic more than most other blog search engines. Technorati also supports a tagging function whereby you can “tag” your posts with descriptive keywords making them easier for other Technorati users to find.
There is some debate over the value of Technorati in terms of traffic and with respect to some customer service issues the site apparently experiences. However, serious bloggers would be remiss if they did not take a long look at Technorati and consider making it part of their traffic creation arsenal.
There are other services offering a tagging function that seem to be developing an avid following and may be worth investigation. These include FURL and Del.icio.us.

website/blog CONTENT USABILITY

CONTENT USABILITY
Usability, as it relates to online endeavors, can involve everything from site structure to color choices. With respect to written content, we will primarily be concerned with constructing posts that comport with readers’ preferences and expectations for written materials.
Internet readers tend be “scanners.” They generally scan a page or post and then make a determination as to whether or not to invest more time and effort in reading the material carefully. If their scan does not provide them with something to grab their attention and interest, they are more likely to click away than they are to continue reading.
Thus, content should be offered in a way that is easy for users to scan. It should also be provided in a way that encourages online reading. What does this mean in terms of practical considerations?
One should offer text in a size that is easily read. They should also offer content in the form of shorter paragraphs and make use of “white space” to make scanning easier. Long paragraphs are not as well-received as shorter ones.
The choice of a font should be based on readability rather than on whether or not one feels it possesses some greater aesthetic value.
Content usability is important and any blogger truly interested in maximizing the comfort and value of the user’s experience. That attention to detail can increase repeat visitation and total page views.

should have good KEYWORDS & CONTENT to rank rapidly

KEYWORDS & CONTENT
Search engines operate on keywords. Put simply, keywords are the words for which people are searching. By making sure you use these keywords in your content, you are more likely to be discovered.
Thus, you can produce some pretty remarkable traffic jumps by using the keyword phrases people are typing into Google. This is obvious, but it does bring up a few interesting questions.
How do I find which keywords are popular for searches in my niche? There are a variety of free online tools available to help with keyword research. Earlier, we mentioned Nichebot, which does an admirable job of showing what phrases and keywords are in “high demand.” A quick Google search for “keyword finder” and other similar phrases should provide you with some other options. There are paid services, like WordTracker, that also assist in keyword research, but free options remain available.
How should I use the keywords once I have found them? This is a subject of some debate. The question about how many times keywords should appear in order to trigger a positive response from search engines is a constant topic of argument in the search engine optimization field. Some will argue that a keyword should be used enough to comprise 3-5% of the total text in any post.
Others will argue that a higher density is necessary. Some will maintain that keyword density is not as important as producing content that contains the keyword and related relevant terms.
There are a few ways of making sure your content does its job when it comes to keywords. One is to carefully monitor your use and to write posts around popular keywords related to your topic. Another is simply to focus on turning out good, relevant content and assuming the volume of your output and its overall quality will produce desired keyword results. Generally speaking, the best strategy for most bloggers probably lies somewhere in the middle of those extremes. By producing content with an understanding of keywords while not compromising its integrity in an effort to stuff every post with popular search terms, one can usually be relatively successful.
One should strive to make use of their primary keywords in the titles of their blog’s posts. They should also attempt to use those words and phrases, along with keywords of secondary importance within the posts themselves. There are free keyword analyzers available online that will give you breakdowns of keyword density for your posts. It makes sense to check your work against these at least occasionally to make sure your content is working its hardest to get you that coveted search engine traffic.
One should beware of overusing keywords. Search engines grow smarter all the time, and the days when one could get real results by stuffing keywords onto a page without rhyme or reason are gone. Remember that the search engine algorithms are designed to reward sites that are using keywords in a valuable context. They are able to discern that an endless stream of keywords is probably nothing more than an effort to fool their robots.

update your site content to still achieve your goal

UPDATING CONTENT

People like new information. If they are interested in your topic, they want to see more information about it as often as possible. Search engines mimic people in that regard. They absolutely adore frequently updated sites. They reward blogs that provide frequent updates with better locations in search results. Providing regular content is one of the best ways to appeal both to your human readers and the search engine robots that will lead even more real people to your blog.

There is no magic number of posts per week you must add to your blog. However, the general rule of thumb is that more is better. Some bloggers will update their blog several times per day. Others will provide one weekly update.
Finding the right patterns will be a byproduct of experimentation, combined with your own personal time limitations and interest levels. I personally recommend updating a blog at least a few times per week. If you can update more frequently, do so. However, make sure these updates offer something of value. Writing for the sake of writing may help with respect to fooling search engine spiders, but it will undoubtedly antagonize real readers so much as to render the strategy useless.
Those who make a living online will tell you that “content is king.” Content is what brings people to any site. It is what keeps them there, too. It is also the favorite discover of every search engine spider. The more content you have, the better off you are going to be.
Some niches may be so underserved that a blog can continue to successfully generate traffic with infrequent updates. However, more competitive fields will require more and more content to stay afloat.
Updates can vary in length. Generally speaking, however, extremely short posts will have less value (both to the search engines and readers) than more involved writing. However, the desire to provide more lengthy and meaningful posts will need to be balanced against usability considerations, which we will discuss later. Many will argue that content additions that “weigh in” between 250-600 words are optimal.

QUALITY & UNIQUENESS ARE YOUR METHOD TO RANK

There are many things you can do to produce content that really have no direct relationship to the quality of your blog, and you should consider pursuing them. However, nothing will turn a blog into a success like high quality content.
Good content creates a readership. Those repeat visitors can be the lifeblood of a successful blog. Additionally, other people who operate blogs notice good content and web sites and they will often link back to your quality posts. This creates a direct traffic stream from those links, as well as adding to your total cache of backlinks, which can help in search engine results.

People will come back to a site they know provides grade-A information or that touches them in some way. Humor sites that are not funny do not get repeat visitors. Sites about technological advances that contain inaccuracies do not develop a readership. Blogs that are littered with grammatical and spelling errors seldom generate massive traffic.
Effective writing is key to a successful blog. It is beyond the scope of this ebook to outline what makes a writer entertaining or informative. Most of us, fortunately, have an idea of what separates the good from the bad. Writing effectively may take more time and effort than simply spewing forth a few posts to your blog, but the end result is worth the extra energy.
In addition to writing well, you should strive to produce unique content that will distinguish your blog from others. This includes choosing topics that are interesting, opinions that are compelling, and doing whatever else is necessary to capture and hold a reader’s interest. You need to give people a reason to choose your blog over others in the same field. You must provide them with something they cannot get elsewhere.
This raises the subject of re-blogging. Re-blogging occurs when a blogger provides a synopsis of what someone else has written (perhaps even with an excerpt) and then adds a small amount of personal commentary. Re-blogging can be effective in two circumstances. If your blog is operating primarily as a news aggregator and a means of providing readers with an edited compendium of potential items of interest, it is a natural fit. Second, if your commentary somehow illuminates or provides an interesting twist to the original content it can also be effective. Too often, however, reblogging is nothing more than repetition of what could be found elsewhere and fails to impress readers.
Instead of relying upon re-blogging, a successful blogger will generally try to stay on top of his or her chosen field and will become the initial source of exciting information and opinion. It is fine to share the remarkable work of others--making sure that information gets out to everyone is one of the great things you can do with a blog--but it is even better if you can make yourself into a primary source of quality, unique content.