Saturday, December 13, 2008

Councils have to apply to your Web site

Page contact:
The visitors, customers, buyers or traffic in general should always be given the opportunity to contact you this is why we must include an email address or a contact form, and wherever possible an address and phone, this kind Data gives the visitor a lot of security when you buy it because they feel that there is a physical site to which they can go in case of any inconvenience.

News, press releases, blogs or articles:
Such information is highly valued by search engines because they offer a web content fresh, topical and it can be very helpful to visitors, from here you can inform them of events, launch new products or information that helps to which visitors return to your site to see the changes you make in these pages.

The title of the page:
I suppose that many readers will know I am referring to here but for which they have no very clear from the title page is this text that appears on the blue bar of your browser and gives an idea of the content of the page, this by title that seems simple is very important in the image we give to visitors, since in the Results page of the search engines often display this information along with a description of the site, imagine you’re looking for a word in the search engine and the page it brings you as a result is “Untitled Document” does not give very good impression right? Because that same thought and surely iran visitors to another site.

Links:
Just as the title we imagine that within a site and see a link that may have information relevant to us and when we get a puncture, the page gives error due to a broken link, sure has happened to them and safe if they happen A couple of times on the same page out of the Web and are on the next page of search results. Always remember to review their sites many times they do not have broken links, if you still are not very sure have done a good idea is to personalize the pages and display an error message with a link to the homepage.

And advise them to finish using all the information they have available to visitors to their pages, the best way for this is to review the logs from the server application or if they have any statistics showing that they use it and see where the visit, which pages visited, how long are, and so on. As this can greatly improve the distribution of Web content and gives us useful information that we can use in advertising.

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