Thursday, September 18, 2008

Location of keywords

Location of keywords

The location of keywords on your website is vital. You may have placed keywords at

only a few locations but if they are inserted at important positions, your search engine

ranking may be boosted. The most important position is the Title of the page. Ensure that

your keyword is placed in the Title.

Another proven strategy is to place keywords towards the beginning of the web page. For

instance, inserting keywords in page headlines, other sub-titles, and introductory

paragraphs would certainly help rankings. Avoid using images or tables at the beginning

of the page. This will only shove keywords down on the web page, and in turn harm your

search engine rankings.

Amongst other strategies, “stemming” is another important technique for placing

keywords. This is discussed in detail later in this chapter.