Location of keywords
The location of keywords on your website is vital. You may have placed keywords at
only a few locations but if they are inserted at important positions, your search engine
ranking may be boosted. The most important position is the Title of the page. Ensure that
your keyword is placed in the Title.
Another proven strategy is to place keywords towards the beginning of the web page. For
instance, inserting keywords in page headlines, other sub-titles, and introductory
paragraphs would certainly help rankings. Avoid using images or tables at the beginning
of the page. This will only shove keywords down on the web page, and in turn harm your
search engine rankings.
Amongst other strategies, “stemming” is another important technique for placing
keywords. This is discussed in detail later in this chapter.
The location of keywords on your website is vital. You may have placed keywords at
only a few locations but if they are inserted at important positions, your search engine
ranking may be boosted. The most important position is the Title of the page. Ensure that
your keyword is placed in the Title.
Another proven strategy is to place keywords towards the beginning of the web page. For
instance, inserting keywords in page headlines, other sub-titles, and introductory
paragraphs would certainly help rankings. Avoid using images or tables at the beginning
of the page. This will only shove keywords down on the web page, and in turn harm your
search engine rankings.
Amongst other strategies, “stemming” is another important technique for placing
keywords. This is discussed in detail later in this chapter.
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