Bid on as many low-cost relevant terms
The cost of a top position with any of the big PPC's depends upon the keyword you are
bidding on and how many people search for it. If you have to bid on a popular word such
as 'Internet marketing' be prepared to pay around $2 - $4 for a decent position. But what
if you went for "Internet marketing articles" it costs less than a quarter of the price, it will
produce far less visits of course, but is much more cost effective. Imagine doing this on a
wide scale basis, securing lots of low-cost positions, the combined traffic from these
positions will add up to the level produced by a popular keyword - but at a fraction of the
cost.
The cost of a top position with any of the big PPC's depends upon the keyword you are
bidding on and how many people search for it. If you have to bid on a popular word such
as 'Internet marketing' be prepared to pay around $2 - $4 for a decent position. But what
if you went for "Internet marketing articles" it costs less than a quarter of the price, it will
produce far less visits of course, but is much more cost effective. Imagine doing this on a
wide scale basis, securing lots of low-cost positions, the combined traffic from these
positions will add up to the level produced by a popular keyword - but at a fraction of the
cost.
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