Write a persuasive home page
In the field of search engine optimization (SEO), writing a strong homepage that will
rank high in the engines and will read well with your site visitors can sometimes present a
challenge, even to some seasoned SEO professionals. Once you have clearly identified
your exact keywords and key phrases, the exact location on your homepage where you
will place those carefully researched keywords will have a drastic impact in the end
results of your homepage optimization.
One thing we keep most people say is that they don’t want to change the looks or more
especially the wording on their homepage. Understandably, some of them went to great
lengths and invested either a lot of time and/or money to make it the best it can be. Being
the best it can be for your site visitors is one thing. But is it the best it can be for the
search engines, in terms of how your site will rank?
If you need powerful rankings in the major search engines and at the same time you want
to successfully convert your visitors and prospects into real buyers, it's important to
effectively write your homepage the proper way the first time! You should always
remember that a powerfully optimized homepage pleases both the search engines and
your prospects. In randomly inserting keywords and key phrases into your old homepage,
you might run the risk of getting good rankings, but at the same time it might jeopardize
your marketing flow. That is a mistake nobody would ever want to do with their
homepage.
Even today, there are still some people that will say you can edit your homepage for key
phrases, without re-writing the whole page. There are important reasons why that strategy
might not work.
In the field of search engine optimization (SEO), writing a strong homepage that will
rank high in the engines and will read well with your site visitors can sometimes present a
challenge, even to some seasoned SEO professionals. Once you have clearly identified
your exact keywords and key phrases, the exact location on your homepage where you
will place those carefully researched keywords will have a drastic impact in the end
results of your homepage optimization.
One thing we keep most people say is that they don’t want to change the looks or more
especially the wording on their homepage. Understandably, some of them went to great
lengths and invested either a lot of time and/or money to make it the best it can be. Being
the best it can be for your site visitors is one thing. But is it the best it can be for the
search engines, in terms of how your site will rank?
If you need powerful rankings in the major search engines and at the same time you want
to successfully convert your visitors and prospects into real buyers, it's important to
effectively write your homepage the proper way the first time! You should always
remember that a powerfully optimized homepage pleases both the search engines and
your prospects. In randomly inserting keywords and key phrases into your old homepage,
you might run the risk of getting good rankings, but at the same time it might jeopardize
your marketing flow. That is a mistake nobody would ever want to do with their
homepage.
Even today, there are still some people that will say you can edit your homepage for key
phrases, without re-writing the whole page. There are important reasons why that strategy
might not work.
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