Thursday, September 18, 2008

Inktomi avoids

Inktomi avoids:

Pages that harm accuracy, diversity or relevance of search results

Pages dedicated to directing the user to another page

Pages that have substantially the same content as other pages

Sites with numerous, unnecessary virtual hostnames

Pages in great quantity, automatically generated or of little value

Pages using methods to artificially inflate search engine ranking

The use of text that is hidden from the user

Pages that give the search engine different content than what the end-user sees

Excessively cross-linking sites to inflate a site's apparent popularity

Pages built primarily for the search engines

Misuse of competitor names

Multiple sites offering the same content

Pages that use excessive pop-ups, interfering with user navigation

Pages that seem deceptive, fraudulent or provide a poor user experience

Inktomi's policies are designed to ensure that poor-quality pages do not degrade the user

experience in any way. As with Inktomi's other guidelines, Inktomi reserves the right, at

its sole discretion, to take any and all action it deems appropriate to insure the quality of

its index.

Inktomi encourages Web designers to focus most of their energy on the content of the

pages themselves. They like to see truly original text content, intended to be of value to

the public. The search engine algorithm is sophisticated and is designed to match the

regular text in Web pages to search queries. Therefore, no special treatment needs to be

done to the text in the pages.

They do not guarantee that your web page will appear at the top of the search results for

any particular keyword.