Thursday, September 18, 2008

Defining the SEO budget

Defining the SEO budget

The word optimization is by itself suggestive that the plan should balance the initiative

and the budget so as to get cost effective results. If the stakes are high, it may sustain

higher advertisement and paid listing options. How much would you like to spend on this

exercise? If the budget is limited, the expensive options of several advertisements, linking

programs, directory listings will have to be forsaken and attention given to getting the

best results from limited but focused efforts. The key metrics to this program is to assess

the ROI it delivers: marketing dollars vis-à-vis measurable benefits to the organization.