Defining the SEO budget
The word optimization is by itself suggestive that the plan should balance the initiative
and the budget so as to get cost effective results. If the stakes are high, it may sustain
higher advertisement and paid listing options. How much would you like to spend on this
exercise? If the budget is limited, the expensive options of several advertisements, linking
programs, directory listings will have to be forsaken and attention given to getting the
best results from limited but focused efforts. The key metrics to this program is to assess
the ROI it delivers: marketing dollars vis-à-vis measurable benefits to the organization.
The word optimization is by itself suggestive that the plan should balance the initiative
and the budget so as to get cost effective results. If the stakes are high, it may sustain
higher advertisement and paid listing options. How much would you like to spend on this
exercise? If the budget is limited, the expensive options of several advertisements, linking
programs, directory listings will have to be forsaken and attention given to getting the
best results from limited but focused efforts. The key metrics to this program is to assess
the ROI it delivers: marketing dollars vis-à-vis measurable benefits to the organization.
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