Avenues for promotion
Search Engines provide you an effective vehicle for promotion of your website. There are
no doubt other channels available. ‘Directories’ is often included in the generic term
‘search engines’ although they are distinct in their characteristics and function.
Advertisements through banner displays at popular and often visited sites and “portals”,
reciprocal links, affiliate links and programs that direct visitors from one site to a targeted
site (with a payment associated with such arrangements) and publicity through other
media are other well known avenues of promotion. Mass email campaigns, publishing
and distributing internet newsletters, ‘permission marketing’ using list servers and
internet based marketing promotions including coupons and sweepstakes are other forms
of online advertising. The key determinant is what value the initiative offers you in return
for the investment. Metrics are somewhat more difficult to establish for search engine
optimization compared to other direct forms of advertisement. Some suggested measures
for determining ROI are discussed in a later section.
Search Engines provide you an effective vehicle for promotion of your website. There are
no doubt other channels available. ‘Directories’ is often included in the generic term
‘search engines’ although they are distinct in their characteristics and function.
Advertisements through banner displays at popular and often visited sites and “portals”,
reciprocal links, affiliate links and programs that direct visitors from one site to a targeted
site (with a payment associated with such arrangements) and publicity through other
media are other well known avenues of promotion. Mass email campaigns, publishing
and distributing internet newsletters, ‘permission marketing’ using list servers and
internet based marketing promotions including coupons and sweepstakes are other forms
of online advertising. The key determinant is what value the initiative offers you in return
for the investment. Metrics are somewhat more difficult to establish for search engine
optimization compared to other direct forms of advertisement. Some suggested measures
for determining ROI are discussed in a later section.
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