Overture (formerly GoTo)
Overture returns search results based on the amount of money an advertiser has paid.
This system has made Overture one of the few profitable Net businesses. Yahoo has
already signed a three-year deal with Overture to provide paid search results. As this
write up does not cover pay per click advertising, we are not focusing much on Overture
Overture returns search results based on the amount of money an advertiser has paid.
This system has made Overture one of the few profitable Net businesses. Yahoo has
already signed a three-year deal with Overture to provide paid search results. As this
write up does not cover pay per click advertising, we are not focusing much on Overture
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