Thursday, September 18, 2008

The most popular engines: Yahoo, Google, and Inktomi

The most popular engines: Yahoo, Google, and Inktomi

Google is a privately held company that was founded by two Stanford graduates, Larry

Page and Sergey Brin in 1998. Dr. Eric Schmidt, the CEO joined in 2001 and by the end

of the year the company had shown a profit.

Yahoo has shown sales of around $ 225 million in the second quarter this year (inching

close to the 1 billion mark over the year), and a net income of $ 21.4 million. Yahoo is a

portal and not a pure play search engine company. It was founded by Jerry Yang.

Google is the search engine that powers the search directory for Yahoo. This partnership

started in the year 2000 and recently there was a report that the contract is being

extended. Last year, Yahoo paid Google about $7.2 million for Web search services.

Inktomi has been a contender too for Yahoo’s business. Google also provides an Apple-

specific Search Engine specifically tailored to deliver highly targeted results related to

Apple Computer and the Macintosh computing platform.

The Apple-specific search engine, located at, makes

searching for everything from Apple's corporate information to product-related news

faster and easier.

Inktomi has a robust networking business and a foothold in enterprise search. However, it

recently posted deep losses. The company reported a wider net loss in the second quarter

2002, with lower revenue. Its loss broadened to $104 million or 72 cents a share, from

$58.3 million, or 46 cents a share, a year earlier. Revenue fell to $30.8 million from $39.5

million a year earlier.

To stay healthy and competitive in consumer search, Inktomi introduced in the last year a

program that generates fees from Web sites listed in its database. Inktomi charges

companies such as and eBay to list more than 1,000 Web addresses; they

might pay anywhere from 5 cents to 40 cents per click when Web surfers jump to their

pages from Inktomi's database. The revenue generated from paid inclusion is shared with

partners such as MSN and Overture.

For March 2003, according to a study by Jupiter Media Metrix, there were an estimated

114 million Internet users online in the US at work or at home, 80 percent of whom are

estimated to have made some type of search request during the month