Thursday, September 18, 2008



Sometimes, a webmaster might program the server in such a way that it returns different

content to Google than it returns to regular users, which is often done to misrepresent

search engine rankings. This process is referred to as cloaking as it conceals the actual

website and returns distorted webpages to search engines crawling the site. This can

mislead users about what they'll find when they click on a search result. Google highly

disapproves of any such practice and might place a ban on the website which is found

guilty of cloaking.