Cloaking
Sometimes, a webmaster might program the server in such a way that it returns different
content to Google than it returns to regular users, which is often done to misrepresent
search engine rankings. This process is referred to as cloaking as it conceals the actual
website and returns distorted webpages to search engines crawling the site. This can
mislead users about what they'll find when they click on a search result. Google highly
disapproves of any such practice and might place a ban on the website which is found
guilty of cloaking.
Sometimes, a webmaster might program the server in such a way that it returns different
content to Google than it returns to regular users, which is often done to misrepresent
search engine rankings. This process is referred to as cloaking as it conceals the actual
website and returns distorted webpages to search engines crawling the site. This can
mislead users about what they'll find when they click on a search result. Google highly
disapproves of any such practice and might place a ban on the website which is found
guilty of cloaking.
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