Wednesday, October 8, 2008

Domain Pointing and Subdomains

Given that you can register domain names for as cheap as $6.95 per year (see for more information), it makes sense to register your top keyword
phrases, and then use domain pointers (also known as domain aliases or domain
forwarding) to redirect visitors from your “pointer” domains to your main domain.

For example, if your main website is at, you may want to
register the following domains:,,, and, and set it up to have
each one of these forward visitors to your main website. This can make sense to
capture visitors who may type in variations of your main domain and singular vs.
plural forms.

Another technique is the use of subdomains, also known as prefix domains or third-
level domains. For example -

Google currently treats a subdomain as an entirely different domain name. Each
subdomain is redirected to a different folder on your website - for example, could point to
This is an excellent strategy is your site is comprised of related but distinct groups of

Contact your webmaster or web hosting provider for specific details on how to set
this up as it varies from one server platform to the next. There is usually a small fee
associated with setting up pointer domains and subdomains.