Best Practices for Creating Titles

Here are some best practices you should follow for creating titles on pages:

• Each page should have a unique title.

• If practical, try to include your Primary Keyword Phrase in every title of every
page

• Begin the title of your home page with your Primary Keyword Phrase,
followed by your best Secondary Keyword Phrases

• Use more specific variations to your Primary Keyword Phrase on your
specific product, service, or content pages

• If you must include your company name, put it at the end of the title

• Use the best form, plural or singular, for your keywords based on what
WordTracker says is searched on more often

• Don’t overdo it – don’t repeat your keywords more than 2 – 3 times in the title

• Make sure the