Search Engine Submission – Getting the Basics Right
Free listing is available with some major search engines such as Google, AltaVista, and
Webcrawler. As stated earlier, even after submission of your website, a listing is not
guaranteed. Generally, it takes up to 2 to 3 months to be listed after submission. A recent
research concluded that the audience potential for websites submitted through free search
engines is about 39%.
Most search engines charge a nominal fee for every URL submitted. You are more likely
to get favorable results by submitting your website to a search engine with paid inclusion.
AskJeeves, Inktomi, AOL, and LookSmart are the most popular search engines in this
category. Once you submit your website with these Search Engines, your website is most
likely to be listed within a week. The Audience potential for paid search engines is 100%.
Search engines generally list pages of ten to twenty results per page. Most search items
will return thousands, if not hundreds of thousands, of results. The key, however, is to get
listed amongst the top results if expect to get any traffic through these search engine
results.
There are two methods of submitting your URL to Search Engines. One is to use Search
Engine Submission services such as “Submit it”, which is a part of MSN Central. The fee
for submitting URLs using this service ranges from $79 to $299 per year. Another is to
submit your URL by submitting it individually to popular Search Engines and thus
avoiding the fee charged by submission services. The prevailing counsel is that manual
submissions should be made to the top five search engines or so and one could use
automatic submission services for the rest.
It is possible to submit your URL to search engines for free. At the same time, you have
to keep in mind that there are premium programs offered by some search engines that
assure listing or provide better positioning in ranking. Some use of paid listing programs
is recommended if you wish to receive serious traffic on your website from the search
engine. Paid Listing Programs are explained later in this chapter. Free submission could
result in much lower traffic, a low rank and positioning amongst the results returned, and
longer period of time before your website actually shows up in the results returned by the
search engine. Also there is no guarantee that your website would be included with these
free services. To avoid these issues some search engines offer “paid participation” that
guarantees high traffic and ranking for a fixed fee per year.
Free listing is available with some major search engines such as Google, AltaVista, and
Webcrawler. As stated earlier, even after submission of your website, a listing is not
guaranteed. Generally, it takes up to 2 to 3 months to be listed after submission. A recent
research concluded that the audience potential for websites submitted through free search
engines is about 39%.
Most search engines charge a nominal fee for every URL submitted. You are more likely
to get favorable results by submitting your website to a search engine with paid inclusion.
AskJeeves, Inktomi, AOL, and LookSmart are the most popular search engines in this
category. Once you submit your website with these Search Engines, your website is most
likely to be listed within a week. The Audience potential for paid search engines is 100%.
Search engines generally list pages of ten to twenty results per page. Most search items
will return thousands, if not hundreds of thousands, of results. The key, however, is to get
listed amongst the top results if expect to get any traffic through these search engine
results.
There are two methods of submitting your URL to Search Engines. One is to use Search
Engine Submission services such as “Submit it”, which is a part of MSN Central. The fee
for submitting URLs using this service ranges from $79 to $299 per year. Another is to
submit your URL by submitting it individually to popular Search Engines and thus
avoiding the fee charged by submission services. The prevailing counsel is that manual
submissions should be made to the top five search engines or so and one could use
automatic submission services for the rest.
It is possible to submit your URL to search engines for free. At the same time, you have
to keep in mind that there are premium programs offered by some search engines that
assure listing or provide better positioning in ranking. Some use of paid listing programs
is recommended if you wish to receive serious traffic on your website from the search
engine. Paid Listing Programs are explained later in this chapter. Free submission could
result in much lower traffic, a low rank and positioning amongst the results returned, and
longer period of time before your website actually shows up in the results returned by the
search engine. Also there is no guarantee that your website would be included with these
free services. To avoid these issues some search engines offer “paid participation” that
guarantees high traffic and ranking for a fixed fee per year.
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