Inward Linking
Like reciprocal linking, inward links to your website can be an effective strategy to
increase your website’s visibility to Search Engines. Inward links are links pointing to
your websites from other websites without providing a reciprocal link from your website.
There are many techniques to improve inward linking. Many of these have enjoyed
success with Search Engines. The most proven technique for inward linking is through
Ebooks. You can offer interesting and educative Ebooks for free to other websites and
they could install them on their sites. The Ebook you create would have a link to your
website. This will allow a spider to crawl through that link and visit you website. For
example, a footer on every alternate page can have a link to your website that would
increase the probability of your website being listed with a crawler based Search Engine.
Other techniques include posting newsletters, white papers, news stories and press
releases to other websites, particularly industry specific and general portals. The
newsletters and press releases would contain a link pointing to your website, thus,
increase its visibility to crawlers.
Affiliate programs also help in improving inward linking. In affiliate schemes, you
provide incentives (usually a commission on the sale of your product or service) for other
websites to become affiliates (i.e. carriers). These affiliates then generate you direct
traffic; the added bonus comes in the form of those inward links to your site. Affiliate
Programs create powerful alliances between your web site and your various "affiliate"
web sites. Providing affiliate links to your website would improve your website’s search
engine ranking. It makes your website more visible to crawlers.
Like reciprocal linking, inward links to your website can be an effective strategy to
increase your website’s visibility to Search Engines. Inward links are links pointing to
your websites from other websites without providing a reciprocal link from your website.
There are many techniques to improve inward linking. Many of these have enjoyed
success with Search Engines. The most proven technique for inward linking is through
Ebooks. You can offer interesting and educative Ebooks for free to other websites and
they could install them on their sites. The Ebook you create would have a link to your
website. This will allow a spider to crawl through that link and visit you website. For
example, a footer on every alternate page can have a link to your website that would
increase the probability of your website being listed with a crawler based Search Engine.
Other techniques include posting newsletters, white papers, news stories and press
releases to other websites, particularly industry specific and general portals. The
newsletters and press releases would contain a link pointing to your website, thus,
increase its visibility to crawlers.
Affiliate programs also help in improving inward linking. In affiliate schemes, you
provide incentives (usually a commission on the sale of your product or service) for other
websites to become affiliates (i.e. carriers). These affiliates then generate you direct
traffic; the added bonus comes in the form of those inward links to your site. Affiliate
Programs create powerful alliances between your web site and your various "affiliate"
web sites. Providing affiliate links to your website would improve your website’s search
engine ranking. It makes your website more visible to crawlers.
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