Inktomi’s Spamming Policies
Sites that violate the Inktomi content guidelines may be removed from the index. These
sites are considered as spam. Inktomi considers techniques such as tiny text, invisible
text, keyword stuffing, doorway pages, and fake links as spam.
Pages with no unique text or no text at all may drop out of the index or may never be
indexed. If you want a page to appear in web search results, be sure that page includes
some unique text content to be indexed.
Inktomi, however, does index dynamic pages. For page discovery, Inktomi mostly
follows static links, and the avoidance of dynamically generated href links except in
directories disallowed by a /robots.txt exclusion rule is recommended.
Spamming includes:
Embedding deceptive text in the body of web documents.
Creating metadata that does not accurately describe the content of web
documents.
Fabricating URLs that redirect to other URLs for no legitimate purpose.
Web documents with intentionally misleading links
Cloaking/doorway pages that feed Inktomi crawlers content that is not reflective
of the actual page
Creating inbound links for the sole purpose of boosting the popularity score of the
URL
The misuse of third party affiliate or referral programs
Click popularity measurement
As mentioned earlier, Inktomi measures the click popularity of web pages while deciding
the rank of a web page. Click popularity is the number of times the surfers click on
your web page listing and how long they stay in your site.
The number of click on your site's listing can be improved by utilizing the title and the
Meta tags. These two tags not only help you in attaining a high rank in the search
engines, but they also can be utilized to write a good marketing text about your site. The
text in the title and Meta description tag appears in the hyperlink listings on the search
engine results page. If the text is attractive to the net surfers, the chances of getting more
clicks is greater.
Another factor which decides the click popularity factor of your web site is the time that
the visitors spend in your site. The secret behind retaining visitors in your web site is the
content of your site. Informative and useful content relevant to the search terms will help
to retain visitors to your site and make them come back again.
Sites that violate the Inktomi content guidelines may be removed from the index. These
sites are considered as spam. Inktomi considers techniques such as tiny text, invisible
text, keyword stuffing, doorway pages, and fake links as spam.
Pages with no unique text or no text at all may drop out of the index or may never be
indexed. If you want a page to appear in web search results, be sure that page includes
some unique text content to be indexed.
Inktomi, however, does index dynamic pages. For page discovery, Inktomi mostly
follows static links, and the avoidance of dynamically generated href links except in
directories disallowed by a /robots.txt exclusion rule is recommended.
Spamming includes:
Embedding deceptive text in the body of web documents.
Creating metadata that does not accurately describe the content of web
documents.
Fabricating URLs that redirect to other URLs for no legitimate purpose.
Web documents with intentionally misleading links
Cloaking/doorway pages that feed Inktomi crawlers content that is not reflective
of the actual page
Creating inbound links for the sole purpose of boosting the popularity score of the
URL
The misuse of third party affiliate or referral programs
Click popularity measurement
As mentioned earlier, Inktomi measures the click popularity of web pages while deciding
the rank of a web page. Click popularity is the number of times the surfers click on
your web page listing and how long they stay in your site.
The number of click on your site's listing can be improved by utilizing the title and the
Meta tags. These two tags not only help you in attaining a high rank in the search
engines, but they also can be utilized to write a good marketing text about your site. The
text in the title and Meta description tag appears in the hyperlink listings on the search
engine results page. If the text is attractive to the net surfers, the chances of getting more
clicks is greater.
Another factor which decides the click popularity factor of your web site is the time that
the visitors spend in your site. The secret behind retaining visitors in your web site is the
content of your site. Informative and useful content relevant to the search terms will help
to retain visitors to your site and make them come back again.
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